KFC Summer Krushers

MANILA, Philippines -- KFC’s A Taste of Summer campaign was launched recently via a Hawaiian-themed ‘luau’ at the Seawall Side Garden of the Sofitel Philippine Plaza. Hosted by DJs Chico and Delamar, the launch turned the heat up as fire dancers from Planet Zips, the pioneer Poi group in the country, performed to the music of a live band. Attendees learned how to dance with zips, which were inspired by the Maori dance of poi.

Three new products of KFC for summer 2011 were also launched— the Ben10 Bucket Meal, the Fish Twister, and the Summer Krushers.  The Ben10 meal comes in a glow-in-the-dark Ben10 bucket with four matching glow-in-the-dark tumblers, all collectibles for families and the barkadas to enjoy.

The familiar Twister gets a makeover as the new Fish Twister, a crispy fish fillet paired with a creamy dill dressing was served with fresh cucumbers and cheese in a toasted tortilla wrap. Finally, the beloved summer dessert Halo-halo and Buko Pandan become easier to drink and to bring around as the ice-cold Summer Krushers drink.

And if these offerings are not enough, KFC turns the heat up a notch higher through its KFC Taste of Summer online campaign. Customers take photos of themselves with their favorite summer outfits, holding one of KFC’s three new products at places where a summer vibe is needed. Then, these pictures will be uploaded and displayed on KFC Philippines’ website at www.kfc.com.ph/summer. 

Those who feature a Ben10 bucket meal can win a trip for four to an Asian theme park like Hong Kong Disneyland, while the Krushers winners can go on a local beach trip for four like Coron, Palawan. Furthermore, a Fish Twister winner gets to pick his destination from the following countries—Bangkok, Hong Kong, or Singapore for an Asian Summer Shopping getaway for two.

For more information, visit the official KFC Philippines website at www.kfc.ph.com/summer or the official KFC Philippines Facebook page at http://www.facebook.com/kfcphilippines.