Lumix digital camera

MANILA, Philippines -- Panasonic celebrates this year an important milestone as it marks the 10th year since the company released the first LUMIX digital camera to the global digital camera market.

For the past decade, Panasonic, represented in the Philippines by Panasonic Manufacturing Philippines Corp. (PMPC), committed itself to introducing to the market and to digital camera enthusiasts top-quality products that are in support of its vision of “Creating a New Photo Culture in the Digital Era.” The past decade saw Panasonic changing the digital camera landscape when it introduced the LUMIX digital camera, which was met with substantial success in the market, and further pushed the company to propel the brand even further.

During the last 10 years, Panasonic went tirelessly in its mission to provide what consumers generally want in a digital camera amid a highly-competitive digital camera market, a camera that is user-friendly, fun to use, and most of all captures images in all its vivid detail and beauty.

Also, Panasonic expanded its camera business by pursuing efforts in three main areas such as collaborating with top camera, lens and photo equipment manufacturer Leica AG, using original and innovative ideas to incorporate in its new cameras and most recently, employing digital networking technologies in order to provide new ways of enjoyment for camera users.

Given these efforts, among the camera innovations that Panasonic LUMIX introduced to the market were the likes of optical image stabilization for compact digital cameras in 2003, the wide-angle lenses with an EA lens for super-thin compact cameras in 2006, the well-loved “iA” or “Intelligent Auto” mode in 2007, Lumix G mirror lens structure interchangeable lens system camera (2008) and other digital camera advancements that clearly caught the attention of both novice and professional camera users around the world.

Leading its 21st Century digital camera revolution is the Panasonic DMC-GF2 from the LUMIX G Micro System based on the Micro Four Thirds standard.

This new camera with the new interchangeable lens system, another innovation from Panasonic, the DMC-GF2 boasts of a compact form factor yet still employs ease of use.