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Manila Bulletin devider Entertainment devider Celebrities devider Indomie taps NewJeans as Global Brand Ambassador

Indomie taps NewJeans as Global Brand Ambassador

Published Nov 6, 2024 02:01 am

At A Glance

  • For eight consecutive years, Indomie has been one of 'The Top Three Most Chosen Food Brands in the World'.
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NewJeans tapped as global brand ambassador for Indomie

Iconic brand Indomie excites the market by appointing the global sensation NewJeans as their Global Brand Ambassador. 

NewJeans, known for their modern, energetic, and fresh musical style and visual aesthetics, which resonate well with Gen-Z, is now the global face of Indomie.

Indomie, which has been around for over 50 years and is available in more than 100 countries, is ranked as 'The Most Chosen Instant Noodle Brand in the World' as well as 'The Most Chosen Halal Instant Noodle Brand in the World,' based on the 2024 edition of Kantar’s Brand Footprint report. 

For eight consecutive years, Indomie has been one of 'The Top Three Most Chosen Food Brands in the World'.

Indomie and NewJeans introduce a fresh and innovative spirit through the global campaign Oh My Good! It’s Indomie. This partnership aims to bring innovation and excitement, along with a positive vibe that appeals to the younger generation worldwide.

Axton Salim, Director of  PT Indofood CBP Sukses Makmur Tbk (ICBP), the manufacturer of Indomie, stated, "We are delighted to have NewJeans as the Global Brand Ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans' music and personality, which resonate with K-pop fans and the broader audience, align perfectly with Indomie's fun, energetic, and uplifting character. This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation."

Elly Betty, Deputy Head of International Division ICBP, added that this global launch is enthusiastically being carried out. "The launch of a new Indomie TV commercial worldwide marks this campaign. This excitement will also be extended to various activities in many countries where everyone can experience the excitement of Oh My Good! It’s the Indomie campaign.”

The presence of NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein as Brand Ambassadors is conveyed through a warm video greeting to Indomie Lovers worldwide, where they express their excitement about the collaboration with Indomie and upcoming fun activities for this campaign.

Don’t miss out on the fun! Stay tuned for future activities and promotions by following #OhMyGoodItsIndomie on YouTube (@Indomieglobal), Instagram (@Indomie_ph), and Facebook (Indomie Mi Goreng Philippines). 

Don’t miss out on the fun! Stay tuned for future activities and promotions by following #OhMyGoodItsIndomie on YouTube (@Indomieglobal), Instagram (@Indomie_ph), and Facebook (Indomie Mi Goreng Philippines). The campaign starts with an LED billboard at Ayala Malls Glorietta, Manila, running from Nov. 4 to Nov. 10, 2024, and activations on Nov. 6, 2024. Be part of the excitement and join the #OhMyGoodItsIndomie campaign, featuring exciting online and on-the-ground activities to come!

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