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Manila Bulletin devider Philippines devider This Filipino beauty brand is now making a presence in the US

This Filipino beauty brand is now making a presence in the US

Published Jun 1, 2022 01:00 am

Another milestone for the Philippines!

You know you're doing well when people from outside the country want your products. This is what happened to Sunnies Face when fans from the US couldn't purchase their products. So, finally, they did it! Last May 16, the brand launched its hero matte lipstick, Fluffmate, in 15 shades in the US. Priced at USD15 per bullet, it's matte but with a silky structure that's weightless.

"Beauty that gets you" is their tagline, offering clean beauty products that are free of fragrance, paraben, and animal cruelty at affordable price points. "As true beauty lovers, we'd constantly be reaching for what we felt were the best cosmetics products only to be taken aback by the price tag," says co-founder Georgina WIlson. "Just as importantly, we wanted to ensure that every person who picked up a Sunnies Face product would find their true match no matter their skin tone. Many people do not realize that Filipino account for a wide range of skin tones and when creating these products, it was without a question this would be a pillar."

Fluffmate has nearly sold three million with one sold every 30 seconds to date. "We did not anticipate the immediate pandemonium for Sunnies Face when we launched in the Philippines," co-founder Jess Wilson says. "It was extraordinary how our country turned out to support a local brand and their excitement led to an amazing global awareness we couldn't have dreamed of."

Over 350 colors and 22 formulations happened before they finally decided on Fluffmate. "Fluffmate holds a special palce in all the founder's heart as it was our first product in launching Sunnies Face," co-founder Martine Ho continues. "We wanted to create something that was beautifully matte without feeling dry or cracking on our lips, which was the feedback we frequently heard when speaking to customers about matte lipstick, in general. We poured over countless formulations until landing on the one that stirkes back the balance of silky smooth bold color payoff and perfectly matte."

Fluffmate might be the first and only product available in the US market, but the company plans to make everything available by 2023, including their skincare line. The brand also is giving one precent of their sales to go to 1% for the Planet in helping save our one and only earth.

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