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Kim Chiu, other celebs grace launch of new hair line

Published Oct 16, 2023 03:44 pm

At A Glance

  • Hosted by Tracy Manlangit, several personalities also attended the event, including mom influencer Kris Lumagui, dermatologist Dr. Bea Chan, and TikTok influencer Diorn Veneracion.
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Kim Chiu

Actress Kim Chiu graced the launch of Hairfix Professional Line held at Watsons, SM North Edsa - The Grand last Sept.  28.

Hosted by Tracy Manlangit, several personalities also attended the event, including mom influencer Kris Lumagui, dermatologist Dr. Bea Chan, and TikTok influencer Diorn Veneracion.

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The newest Hairfix Professional Line includes three lines to choose from. Formulated with Keratin Booster Complex and Curl Booster Complex, this new 4-in-1 PRO Line is the hair care solution professionally done to wrap your tresses with the optimum care for every kind of hair, making it all the more worth trying. 

First, the Collagen + Peptide and Castor Oil with Keratin (Volumizing and Detoxifying) promotes thicker, longer, and stronger hair. Collagen supplements have been shown to increase the body’s hair-building proteins and are very effective in treating dry, brittle hair. The Protein + Vitamin C and Castor Oil with Keratin (Straightening and Restoring) gently repair structural damage and even smoothen the roughened cuticle layer of damaged ends. 

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Moreover, Protein-rich hair care transforms limp and lifeless hair into luscious locks with increased resistance to frizz and split ends. Both encompass a shampoo, conditioner, treatment, and a Leave-On Hair Spray, the complete care set for you. Lastly, with the Curl Booster Complex, Power Curls (Defining Curls) is enriched with Hibiscus, Shea Butter, and Amino Acid. It defines the natural curls of your hair that add shine, bounciness, and moisture to your hair after every use, making your curls long-lasting and nurtured. This curl-loving line comes with a Defining Lotion best used with the Power Curls Shampoo and Conditioner.

After the launch event, Kim and the Hairfix team proceeded to Dylan Cafe for the press conference, but before that, Kim did the P1,000 Pesos Watsons Challenge. She went and got her favorite product, such as Hairfix Ash Brown Permanent Hair Color Cream, and decided to hoard the newest Professionals Power Curls Leave-On Hair Lotion and the Collagen + Peptide Shampoo, Conditioner, and Leave-On Spray. It became more exciting when the raffle winners were announced, and the three grand winners would take home either an Acrylic Organizer, a Hair Blower, or, for the 1st Grand Prize, a House of Little Bunny bag! All the winners enjoyed a 2024 Planners and a Hairfix Jelly Tote Bag.
 

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