MANILA, philippines — From the pigeonhole: GMA Network, Inc. (GMA) altered television channel ranking as it overtook ABS-CBN in nationwide total day household audience share, placing the latter only to second rank – according to broadcast industry’s more trusted ratings service provider, Nielsen TV Audience Measurement.

Based on full 2011 nationwide data of Nielsen (Dec. 25 to 31 based on overnight ratings), GMA posted a 34.2 percent total day average television household audience share, outscoring ABS-CBN’s 31.1 percent and TV5’s 15.6 percent by substantial gaps.

GMA noticeably increased its total day household audience share record in 2011 versus 2010 by 3.2 points. In contrast, ABS-CBN’s record suffered a significant drop of 8.6 points during the same period.

In effect, GMA gained almost 1.5 million viewers from all over the country in 2011 relative to 2010, while ABS-CBN lost more than 500,000 viewers across all day parts, using the assumption that there are five viewers per household.

In December, GMA recorded substantial margins versus its competitors in total day average household audience share nationwide. GMA was a notable winner in both morning and afternoon blocks. GMA also led across all day parts in the important areas of Mega Manila and Urban Luzon, where bulk of television households in the country at 77 percent and 58 percent, respectively, are found.

Among GMA’s top performing programs this December were “Eat Bulaga,” “Pepito Manaloto,” “24 Oras,” “Amaya,” “Protégé (The Final Battle),” “Munting Heredera,” and “Kapuso Mo, Jessica Soho.”

The Nielsen TV Audience Measurement used by GMA is also used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.

Lovi endorses Red Horse Beer

Award-winning actress, singer and celebrity endorser Lovi Poe was welcomed recently as the newest face of Red Horse Beer.

Lovi snatched the deal as brand representatives felt she fit the profile of the “astig” brew.

Welcoming her to the Red Horse team were San Miguel Brewery Inc. SVP and Marketing Manager Menlou Bibonia, and San Miguel Brewery, Inc. Pres. Bobby Huang.

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Tidbits: Happy b-day greetings today, Jan. 10, go to producer Jesse Ejercito, actor Jestoni Alarcon, Jackie Lopez-Lim, Mrs. Nora Quiaoit, Teena Cobarrubias, Tet Antiquera, Rene Alvis, London-based Christine J. Buenaobra and Loth Babaan, Dr. Inez Saile, and Celine Lim, Star Circle Kid Quest finalist…