MANILA, Philippines — Gearing to meet the demands of globalization, Philippine Charter Insurance Corporation, one of the top ten non-life insurance companies in the country, is rebranding itself as Charter Ping An Insurance Corporation.

According to Melecio C. Mallillin, President, the change affirms Charter Ping An's promise to keep Filipinos' wealth 'safe and sound', or 'ping an' in Mandarin, at such a promising period in the country's economy.

He said that by 2015, the Philippines is expected to engage in freer, open trade in fulfillment of its ASEAN goal of economic integration in the region. Opportunities for wise investments are expected to abound.

"Globalization is Charter Ping An's partner in growth as it has allowed us to continuously improve our range of future-ready products to cater to the changing socio-demographic and economic trends," Melecio C. Mallillin, President, said.

Mallillin added that factors affecting the insurance industry include demographic shifts such as the rise of the middle class and the increasing number of dependents, medical advancements, urbanization, climate change and catastrophes, globalized capitalism and tax treatments.

"Insurance companies today need to stay one step ahead of the pack and be ready to adapt to the ever-evolving demands of the market, and that is one of our priorities as we do the rebranding," Mallillin explained.

"People don't just entrust their money to anyone. It is not enough to merely gain the trust of your clients but also to take care of that trust, ensuring that their wealth is safe and sound in good hands. That is the brand promise of Charter Ping An."

Since 1960, Charter Ping An has opened a total of 19 branches nationwide giving its clientele the ease of doing business. It is 100% owned by the Metrobank Group, one of the leading banks in the country today with a strong Filipino heritage and legacy of hard work.

Charter Ping An commits itself to addressing these demands to provide security, stability and peace of mind to Filipinos amid a changing economic landscape. The company aims to be globally competitive and targets to expand its offices in the coming years.