MANILA, Philippines — Do you like Steve Jobs, once upon a time a college drop out, party animal, free loader and a divorcé? Who would expect that Steve became the successful computer genius whose masterpiece, Apple company, is adored by millions?

Yet his disposition in life showed that he’s a simple person, easy to communicate with and showing a strong conviction to succeed. A person, whose phenomenal journey in the IT world proved that there is in-finity of opportunities waiting to be discovered, and developed for the human race to enjoy.

As admirer and a motoring scribe, allow me to liken Steve to the Jeep Wrangler Rubicon which – like him – is of American bloodline.

As compared to the other SUVs that are quick to claim fame and success in the local market, the new Jeep Wrangler Rubicon is quiet and simple – just like Steve Jobs.

Square body configuration whose silhouette is still a reminder of the World War II military vehicle, tradi-tional hinged door, flat and dull dash board, old-style round headlamps and to top it all, that iconic vertical opening grille design, is comparable to Steve’s simple look.

The Jeep Wrangler may still be sporting that old-style round headlamps; so does Steve who preferred to wear the round, silver-laced outmoded eye glasses, which looked good on him.

Remember Steve wearing faded jeans, plain turtle neck shirt and worn-out rubber shoes while launching the Apple products that raked billions of dollars in a short period of time? Like Steve, the Jeep Wrangler Rubicon shows no insecurities. Either immaculately clean or covered by thick dirt, the Jeep Wrangler Rubicon will make people from whatever social strata feel welcome. Just like Steve who can charm women with his quotable quotes. The Jeep Wrangler Rubicon carries the price tag of P2,720,000.

There’s no question about the power that emanates from the Jeep Wrangler’s 3.8-liter V6 engine that spews 199 horsepower mated with four-speed smooth shifting auto transmission. When in full rev, it accelerates so impressively, as we imagine the ideas overflowing from Steve’s mind.

Yes, there are many amenities in the Jeep Wrangler that makes it more comfortable to drive and ride than its predecessors. There is the premium instrument cluster with tachometer, leather wrapped steering wheel (tilt adjustable and with audio controls), power windows and locking system, six infinity speakers with subwoofer, and sound system with options for MP3 and other mobile devices.

If Steve Jobs looked good either with long or short hair, the Jeep Wrangler can be alluring either with the roof intact, its soft top folded or its roof totally detached for a real taste of freedom.

By zeroing more into the Jeep Wrangler’s internal character, its safety and security features will relate why it can be compared to Steve Jobs in terms of surviving life’s extreme challenges.

From mud pits, river crossings to mountain peaks, the Jeep Wrangler is a survivor.

Starting with its dependable 4x4 Trail Rated system developed by Jeep, the Rubicon is ready to hurdle any form of road obstacle with its hill start assist, hill descent control, 4:1 Rock-Trac HD Part Time 4WD sys-tem, traction control and electronic descent control.

The Rubicon is blessed with anti-lock 4-wheel disc HD brakes and electronic stability control. Having huge tires mounted on 17-inch magwheels allows the Rubicon to crawl on top of a gutter when parking space becomes a problem. The Rubicon will show no pain in enduring road hazards. It will always take its passengers to their destination!