MANILA, Philippines — Anvil Publishing in cooperation with Lee Kum Kee releases the first cookbook of Asian Food Channel show host Bruce Lee entitled "Inside A Chef's Life". The book is a collection of close to 60 recipes that trace the development of Chef Bruce from an avid foodie to a culinary professional. It virtually takes the reader inside a chef's kitchen as Bruce shares tips and techniques that they practice in his restaurants.

Bruce Lim was introduced to the public via Asia Food Channel in Tablescapes, a food and travel show in 2008. Due to the warm reception of viewers around ASEAN, Bruce launched his second show called Chef's Table and more recently The Boss in AFC.

Chef Bruce will sign copies of his new book on Jan. 29, 3 p.m., at Powerbooks Greenbelt 4. All buyers of the book will get a free Lee Kum Kee product.

‘Teacher, Teacher’ launched

The Technological Institute of the Philippines (TIP) launched a commemorative publication TIP campus in Quezon City. The book, entitled “Teacher Teacher: A Tribute to Teachers Everywhere”, features 30 essays about 30 different teachers who are not just mere mentors but who are also parents, friends, or people with real life professions such as a member of the clergy, a boss, and an engineer.

Dr. Teresita Quirino, who wrote the foreword, heads the roster of contributing essayists, including noted journalists Jessica Soho, Thelma San Juan, Rosario Garcellano, Barbara Gonzales, Jose Y. Dalisay Jr., Jessica Zafra, Vergel Santos, and Lourd de Veyra; Fr. Antonio Moreno, SJ, Ateneo de Zamboanga University president; Dr. Reynaldo Vea, Mapua Institute of Technology president; Sr. Mary Pilar L.Verzosa, RGS; Press Secretary Sonny Coloma; premiere ballerina Lisa Macuja-Elizalde; sculptor Impy Pilapil; PR practitioner Joy Buensalido; marketing consultant Cynthia Gruet; entrepreneur Jose Mordeno; poet and visual artist Elizabeth Lolarga; UP associate professor Grace Shangkuan Koo; author Michaela Fenix; astrologer George Sison; businesswoman Ruth Minerva Cruz; and Cynthia Ferrer Gubler, who wrote the book’s light-hearted epilogue.

Members of the TIP management, president Dr. Elizabeth Lahoz, vice presidents Engr. Severino Pader and Dr. Cynthia Llanes also contributed their essays, while entries of TIP students Erika Kristel Gonzaga and Frances Joyce Vallejos who won in the TIP essay-writing contest are also included in the book.

Flipreads offers new payment options

Filipinos can now purchase eBooks from Flipreads (http://www.flipreads.com), a secure distribution platform and online bookstore, by making payments thru Smart Money, Globe GCash, Cashsense, or PayPal.

Customers have several options when it comes to payment. AsiaPay enables buyers to pay via Smart Money or Globe GCash. Once payment has been confirmed by the Flipreads staff, the link to a secure download of the eBook will be emailed to them. Other options include PayPal and Cashsense, which allows cash transactions via 7-Eleven or MLhuillier outlets. You can read more about paying via Smart Money or Globe Gcash at http://flipsidepublishing.wordpress.com/2012/01/04/flipreads-now-accepts...

Flipreads features more than a hundred eBooks which includes titles from UP Press, UST Publishing House, and a few independently published eBooks. Its parent company, Flipside Digital Content, is involved in the leading-edge conversion, production, and publishing of eBooks, and makes them available for the Amazon Kindle, Apple iTunes, and B&N Nook.

‘Old Big Ben’ published

When a chatty, tiny sea horse becomes best buddies with a giant whale shark, it seems anything is possible in this whale-of-a tale. It is a story of great love and concern for one’s home, and how one valiant creature goes to great lengths to save it.

Narrated by Billie, the sea horse, atop his orange brain coral, this story hopes to help kids (and the young-at-heart) understand the importance of marine protection and conservation. That, big or small, anyone can become better stewards of marine life through simple acts of responsibility as recycling and using less plastic. As conservationist and ocean explorer Jacques Cousteau once said: “The sea, the great unifier, is man’s only hope. Now, as never before, the old phrase has a literal meaning: We are all in the same boat.”

Author and award-winning independent director Mia A. Buenaventura says the story was inspired by an article she read in October 2009 about a lifeless whale shark that was found floating along the shallow waters of Manila Bay. When Coast Guards opened the whale shark’s stomach, they discovered trash, plastic and nails. Buenaventura then made a claymation film about the whale shark and later used the clay images as illustrations for her book. She has given talks about saving the seas to kids at Museo Pambata and the Manila Ocean Park.

The book is available at all Central Books Bookstores: Phoenix Building Quezon Avenue, Ever Gotesco Mall CM Recto, SM Megamall Ortigas, GV Building Cebu, Limketkai Mall CDO, Aldevinco Shopping Center Davao and Robinson’s Place Iloilo.

‘CARS’ magazine launched

ABS-CBN Publishing Inc. (API) proudly launches “CARS,” a children’s magazine that builds around the worldwide popularity of the animated film Cars by Disney/Pixar.

Targeting both the young and young at heart, “CARS” brings in the film’s all-entertaining gang of steel, led by Lightning McQueen and Tow Mater.

“CARS” is loaded with games, puzzles, crafts and other fun activities that will give a kick to those who have grown to love the film franchise. It also has pull-out features, such as posters, cards, and board games, for fun beyond the pages of the magazine.

CARS is a bi-monthly magazine of ABS-CBN Publishing Inc. It is available at R120 in major bookstores and newsstands nationwide.