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GMA Network sustains TV ratings advantage

Published Oct 3, 2018 10:31 am
GMA Network maintained its lead in the nationwide television ratings competition, according to Nielsen TV Audience Measurement. (Clockwise): '24 Oras,' 'Pepito Manaloto,' 'Daig Kayo Ng Lola Ko,' and 'Kapuso Mo, Jessica Soho (KMJS)' /mb.com.ph (Clockwise): '24 Oras,' 'Pepito Manaloto,' 'Daig Kayo Ng Lola Ko,' and 'Kapuso Mo, Jessica Soho (KMJS)' For the month of September (with Sept. 23 to 30 based on overnight data), GMA posted an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM), beating the nearest rival’s 37.1 percent. The Kapuso Network emerged as the viewers’ top choice as it continued to lead across all day parts. In the morning block, GMA registered 38.2 percent people audience share. GMA remained undefeated in the afternoon block after tallying 41.2 percent. Likewise in the evening block, GMA again led competition with 42.3 percent. The Kapuso Network also maintained its dominance in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country. GMA garnered an average total day people audience share of 46.7 percent in Urban Luzon. Similarly in Mega Manila (with official data from Sept. 1 to 22), the Network posted an average total day people audience share of 48.6 percent. More GMA shows also made it to NUTAM’s list of top-rating programs with “Kapuso Mo, Jessica Soho (KMJS)” still the most watched Kapuso program nationwide. Following KMJS were “The Clash,” “24 Oras,” “Pepito Manaloto,” “Daig Kayo ng Lola Ko,” “Magpakailanman,” “Onanay,” “Victor Magtanggol,” and “Amazing Earth.” Completing the Network’s list of ratings drivers for September were “Inday Will Always Love You,” “Wowowin,” “24 Oras Weekend,” “Imbestigador,” “Contessa,” “Eat Bulaga,” “Kapuso Movie Night,” and “Tadhana.” Kapuso programs also dominated the list of top programs in both Urban Luzon and Mega Manila, respectively taking 21 and 24 spots out of the top 30.
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