There is a dynamic new vibe that’s taking over Filinvest City. Now, it is no longer just the south’s center of world-class business, but it’s quickly becoming a hotspot for wonderful experiences.

Filinvest City started out years ago as Filinvest Corporate City, the premier central business district of the south. But this urban center soon became home to many leisure and entertainment destinations, which brought a different feel to the city, an air of vibrancy that was both palpable and invigorating.

And that is why its developer, Filinvest, responding to the growing diversity of its business establishments and the changing personality of its populace, decided to rebrand the township to Filinvest City , a full lifestyle destination that provides a holistic world-class experience: from top businesses to much coveted leisure and entertainment.

This city-wide transformation was unveiled recently, as special guests and partners of the company got their first glimpse of the new and dynamic Filinvest City logo, which reflected its many dimensions.

Held at the newest and biggest events venue of the south, the 2,000 sqm Filinvest Tent, the event was made more memorable as top local entertainers like Gary Valenciano, Jon Santos, and Verni Varga sizzled onstage.

Since then, the Filinvest City vibe has not stopped humming. Eye-catching markers and signage to welcome and direct people to different landmarks have been put up all over the city.

Recently, Filinvest City also gathered the most colorful personalities in the metro at their public launch, with their mantra of “Inspiring Possibilities in Color.” The most acclaimed cosplayers took center stage and unleashed their imaginations with colorful characters followed by a rockin’ “Night of Jam,” the first-of-its-kind in this side of the metro, which featured some of the top musical acts in the country like Kamikazee, Gloc-9, Wolfgang, Ebe Dancel, and Brigada.

And how could an experience be complete without mouthwatering gastronomic delights? A food fair was set up featuring some of the best palate-ticklers Alabang has to offer as well as kiddie outdoor activities that took the word “fun” to a whole new level for one full day.

Recently, it hosted a Street Fete, featuring colorful float parades, a Pasko Salusalo highlighted with special musical performances and an impressive fireworks show.

“At the close of 2012, Filinvest City takes stock of all our accomplishments for the year,“ said Executive Vice President for Filinvest Alabang, Inc. Catherine Ilagan. “And while the list for this year is quite long, we pledge that this coming 2013, there will be even bigger things to look forward to, things that will surely inspire you.”

Filinvest City, a 15-minute drive from Makati, is a prime development of Filinvest, a leader in property development for over 50 years.