Globe offers free FB access for 36-M subscribers
by Emmie Abadilla
October 22, 2013
October 22, 2013
To compel 60 million more Filipinos to use mobile internet, Globe Telecom Inc. has partnered with Facebook, the most popularly used social networking site in the country, and is giving away free access to the site for three months.
Facebook (FB) has over 1.1 billion users, of which more than 750 million access the site via mobile devices. In the Philippines, 92 percent of internet users use FB.
Overall, Filipino internet users number between 35 to 38 million. However, only a small percent of them use mobile internet, according to Globe’s internal market research.
“To stimulate mobile internet use, we are giving away free access to FB,” President and CEO, Ernest L. Cu announced Monday, October 21, during the launch of their partnership with the world’s top media site.
Globe is giving its over 36 million subscribers free access to Facebook on their mobile phones for three months, from October, 2013 to January, 2014.
“We want to bring 60 million more users online,” Senior Advisor for the Consumer Business Group Peter Bithos affirmed.
The promo is available to all Globe Postpaid, Prepaid, and TM subscribers using feature phones and smartphones without the need for Wi-Fi.
Starting end of this month (October 31, 2013), subscribers can dial *143# and select FREEFB for free information. They will receive an SMS with a link to open and start Free Facebook.
They can also go to m.facebook.com/free on the phone’s web browser. Subscribers who have never registered before can open the Facebook mobile app on the Globe network, log-in to their Facebook account or create a new account.
Once logged-in, they will be directed to a Welcome/Registration page. Once they click “Start Now”, they can start posting and sharing with friends on Facebook.
A black static header indicates they are already using Free Facebook. A message will always be prompted when the user is about to leave the free site or if he accidentally clicks a paid link.
Users don’t need to register to a mobile data promo or keep a maintaining balance. Those without pre-paid load can “loan” a 10MB data plan for P10 which can be deducted on their succeeding top-up so they can explore content outside Facebook.
The 3-month free Facebook promo is also applicable to those under mobile data promos. Those under Powersurf won’t have minutes or KBs deducted from their subscription if they browse through m.facebook.com.
However, they will be charged once they click or access embedded links to other sites, such as Yahoo, YouTube and others.
Furthermore, the promo is not yet available on the Opera Browser and the Nokia Xpress browser and can’t be accessed via BlackBerry devices.