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Honda kicks off 2014 with a bang

All-New Honda Accord

Honda Cars Philippines, Inc. (HCPI), launched the highly-anticipated all-new 2014 Accord last Jan. 27 at Blue Leaf Filipinas in Pasay City.

Bucking the typical bigger body trend, the ninth generation executive sedan may be smaller (by just a few millimeters) and lighter than its predecessor but boasts of a roomier and safer interior.

Tomoyuki Yamagami, Chief Engineer of all-new Accord from Honda R&D Company Limited and Tatsuya Natsume, President and General Manager of HCPI beside the 2014 Honda Accord.

Tomoyuki Yamagami, Chief Engineer of all-new Accord from Honda R&D Company Limited and Tatsuya Natsume, President and General Manager of HCPI beside the 2014 Honda Accord. (Photo by Iñigo S. Roces)

The exterior was designed around the concept of a “dynamic intelligent sedan” to produce a contoured body with improved aerodynamic efficiency and a more elegant and luxurious appearance. It also features larger windows for better visibility and aligned with the Honda design and engineering philosophy of ‘man maximum, machine minimum’.

The Accord features LED dual projector type headlights, LED daytime running lights and LED brake lights. It can be entered using the Smart key and started by simply pushing the Push Start button that intelligently locks and unlocks the doors. Inside, leather seats, (both power adjustable with an additional two-position memory function for the 3.5 SV variant) and fine interior materials welcome passengers inside.

Over in the center, a full-color eight-inch screen serves as the heart of the intelligent Multi Information Display (i-MID) system that displays fuel consumption and trip computer. A smaller touch screen below it displays audio system settings for easier control.

The in-car entertainment is made more enjoyable thanks to the Accord’s Noise, Vibration, Harshness (NVH) insulation as well as Active Noise Control (ANC) and Active Sound Control (ASC), cancelling sound waves through the speakers.

Over in the rear are amenities like a standard power sunshade for the rear windshield and a pair of pull-up window shades. There are even remote controls for the audio system in the center divider and an auxiliary switch for the front seat that the rear passenger can access.

Powering the vehicle is a choice of two engines: a 281 ps 3.5-liter V6 and a 175 ps 2.4-liter inline four-cylinder. The V6 features Variable Cylinder Management (VCM) which can actively switch off cylinders according to power needs and to save fuel. It is paired with a six-speed automatic transmission with paddle shifters. The 2.4-liter, on the other hand, comes with a five-speed automatic transmission also with paddle shifters. The power plants are the first of Honda’s “Earth Dreams Technology”, advancements that enhance the engine’s fuel efficiency and performance.

For fuel efficiency, Honda has added the Eco Assist system on all variants. This feature consists of the ECON mode that controls the engine, drive-by-wire, transmission, and air conditioning performance to improve fuel consumption. Eco coaching ambient lights in the instrument cluster promote more fuel efficient driving habits.

Finally, the Accord also comes with safety measures like a multi-view reverse camera capable of displaying three views (normal, wide, and top down), rear proximity sensors, Active Cornering Lights, and the Emergency Stop Signal (ESS) that automatically pulsates the brake and hazard lights when it senses heavy braking situations.

In addition, there’s also the standard set of driver and passenger SRS airbags, side airbags (and curtain airbags for 3.5SV), anti-lock braking system (ABS) with electronic brake-force distribution (EBD), vehicle stability assist (VSA) and hill start assist.

During his speech, Tatsuya Natsume, President and General Manager of HCPI said, “the Accord has become a benchmark of what an executive sedan should be. We aim to present nothing but a sedan that excels in all areas that customers expect from this segment.”

The Accord is now available at any of the 30 Honda dealerships for P1,720,000 for the 2.4 S and P2,097,00 for the 3.5 SV.