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Hyundai Motor’s Genesis G90 to land Q3 2016 in the US

By Noh Won-myung, Maeil Business News Korea

South Korea’s auto giant Hyundai Motor Co. is expected to roll out the G90 and G80 sedans under its new stand alone luxury brand Genesis in the United States in the third quarter with hopes to sell a total 30,000 units of its premium sedans in the world’s second largest auto market this year.

Photo courtesy of Pulse/Maeil Business News Korea

Photo courtesy of Pulse/Maeil Business News Korea

According to local industry sources on Friday, Hyundai Motor is expected to introduce its upscale Genesis models, the G80 that will be renamed from the current Genesis DH and the G90 sold in Korea as the EQ900, in the U.S. market in the third quarter this year.

Hyundai Motor expects the Genesis G90 that was well received by Korean drivers to capture the hearts of American consumers, too. The carmaker has received cumulative orders of about 20,000 units of the G90 at home since its launch under the separate upmarket Genesis brand two months ago for the first time. The company recently agreed with its labor union to double annual production of the model to 32,000 vehicles from 16,000.

Hyundai Motor Vice Chairman Chung Euisun unveiled the G90 to American consumers at the 2016 Northern American International Auto Show dubbed Detroit Motor Show held in the U.S last month.

Hyundai Motor hopes to sell total 30,000 units of Genesis vehicles including 5,000 units of the G90 in the world’s second largest auto market in 2016. It delivered 24,917 units of the Genesis DH in the U.S. market last year, a 30.2 percent gain year-over-year recording the all-time high sales for Genesis vehicles in the U.S. market where the first generation of Genesis models landed in 2008. It ranked third in the mid-luxury sedan class following Mercedes-Benz E Class and BMW 5 Series.