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Information: We observe Earth Hour 2014

The Philippines will once again join the global community in observing Earth Hour by switching off lights from 8:30 p.m. to 9:30 p.m. today. The Philippines has been one of Earth Hour’s strongest supporters, having topped town and city participation levels from 2009 to 2013. Earth Hour is a global project of the World Wildlife Fun for Nature (WWF)-International that has gained the support and involvement of hundreds of millions of people in 154 countries. This year, Earth Hour Blue has been launched to allow people to support some of the biggest global environmental campaigns and projects through, including providing energy efficient stoves to families in Madagascar, and protecting Indonesia’s endangered wildlife.

Earth Hour started in 2007 in Sydney, Australia, when 2.2 million homes and businesses turned their lights off for one hour to make a statement against environment change. A year later, it became a global sustainability movement with the participation of over 50 million people in 35 countries. Global landmarks such as the Sydney Harbour Bridge, the CN Tower in Toronto, the Golden Gate Bridge in San Francisco, and Rome’s Colosseum all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

In March 28, 2009, hundreds of millions of people took part in the third Earth Hour. Over 4,000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global environment change initiative. Supporters from all over the world have steadily increased annually, and various creative and interactive activities have been organized to involve households, schools, industry, and government.

This year, apart from participating in the global 60-minute switch-off, WWF-Philippines in partnership with WWF-International launched a project, dubbed Bancas for the Philippines to help thousands of fisherfolk in the Visayas who were severely affected by typhoon Yolanda on November 8, 2013. It will bring fiberglass boat technology to Philippine communities affected by the typhoon, to reduce the use of sawn timber and plywood. Anchored on the supply of training, molds and boat materials, all boats will be built on site with the help of the fisherfolk themselves.

We congratulate the World Wildlife Fund for Nature International led by President Yolanda Kakabadse, and Earth Hour Philippines National Director Atty. Angela Consuelo S. Ibay, other Officers, Members, and Partners on the occasion of Earth Hour 2014. CONGRATULATION AND MABUHAY!

  • MacyMichelle

    Hope many will follow and have social relevance than waste energy on watching nonsense telenovelas.