PULSE... the newest fragrance from AXE hits the campus as it launches the ultimate DanceParty Showdown - PULSE HEAT DANCE BEAT. More than 30 schools participated in this inter University Street Dancing Competition which features the latest dance craze from AXE PULSE in the tune of " Make Love ". The well-attended event took place last April 17, 2004 Saturday at PIER 1 in Fort Bonifacio Global City.
Back flips, flares and cartwheels in different styles and execution was seen that night as thirteen finalists try to outdo each other in the said showdown. Stunning performances were seen from The Adamson University Friction, UP Danza, CEU Funky Mix, TUP Bahaghari and Don Bosco Inc., but three distinct performances dazzled both audience and judges. The dance groups really stood out and bagged the major awards are: Company of One from Miriam College with an average of 90.2 percent placed them 3rd in rank, the TrinitY' Dance Troupe was 2nd in rank with an average of 91.8 percent and the FEU Squad won the Championship title with an average of 93 percent .
Major winner brought home trophies along with P10,000.00, P15,000.00 and P20,000.00 respectively. All participating groups also got gift packs from AXE PULSE.
PULSE HEAT DANCE BEAT is another production of Ad Staunch Communication Network, presented by Unilever Philippines makers of AXE PULSE and made possible by Compass Internet, Pier One and The Manila Bulletin.
