K750I

Following on from the success of last year’s S700, Sony Ericsson has once again built upon the colossal imaging know-how of its parent company Sony Corporation. The K750 is rich with features that are now common in stand alone digital cameras but new to mobile phones, such as Autofocus, 4x digital zoom, red eye reduction and an intuitive user interface. The camera operates horizontally for stable, well framed shots. If used with the Sony Ericsson PhoneFlash MXE-60 it is possible to take pictures in the dark from several meters away and it also helps reducing red eye.

Images can be shared with a host of other devices thanks to Memory Stick Duo, Bluetooth and Infrared. Also a USB cable comes with the phone for fast transfer of pictures, video and music to and from a PC. There’s no need to use a PC to print photos as images can be sent wirelessly to a Bluetooth printer or they can be transferred via a Memory Stick to a compatible printer or to a high street photo kiosk. In combination with the Bluetooth Media Centre MMV-200, the K750 can be used to view pictures and videos on a TV screen and easily share them with friends and family in a fun and entertaining way.

The K750 can store a sizeable picture library as memory is plentiful and expandable. Featuring an internal 32MB memory, which can hold nearly 100 full size pictures and an external memory slot which accepts Memory Stick Duo up to 2GB, enough for more than 6,000 shots. A 64MB Memory Stick Duo is supplied with the phone.

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W800i

Sony’s world famous Walkman® mobile music heritage makes the W800 a serious contestant in the digital music player market. Sound quality is excellent. The W800 is supplied with quality stereo headphones and it is compatible with the proven, industry standard MP3 and AAC music file formats. Storage capacity is also plentiful as the supplied 0,5GB Memory Stick Duo gives capacity for around 150 music tracks, or 10-12 full length CDs from the user’s existing CD collection. And loading music into the player is a breeze thanks to the supplied Disk2Phone software, which enables quick, convenient transfer of music CD’s onto the phone via a PC. Keeping the collection up to date is no trouble at all as the software makes it easy to browse, sort, find, transfer and delete music files.

The W800’s intuitive interface makes it a breeze to use the music player and the functionality of phone, music player and camera are carefully integrated. Also, owners need never miss a call when listening to music, as the phone ring is played through the stereo headphones. If the user chooses to take the call the music is paused for the call’s duration. The music player is operated with just one Direct Music button that plays, pauses and stops tracks, and player and phone can be used independently of each other, so for example the user can switch the phone off for a plane journey while still enjoying the music player.

Battery life is a key consideration for owners and the W800’s battery has enough stamina for the longest journeys – it will play for 15 hours’ if the phone is switched on, or up to 30 hours if it isn’t.
Although weighing in at less than 100g, the W800 also offers a 2 Megapixel camera complete with autofocus, picture light, active lens cover and digital still camera interface, so great photos can be taken in a variety of conditions.

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K300i

The K300 has many functions previously only seen in higher end phones so it’s perfect for capturing and sharing special moments, delivers fast and smooth entertainment applications and is also a highly useful work tool.

The camera is used horizontally, allowing shots to be stable and well framed, and 4x digital zoom gives great results at a distance. With QuickShare™ it is possible to send video, picture and text messages in just a few clicks. The K300 doubles up as a video and photo album as its 12MB on-board memory will store a sizeable collection of 120 10-second video clips or 500 VGA images. The 65K colour screen makes for good quality viewing of stills and footage.

Enterprises looking for a phone for their employees will find the K300 appealing as its business applications such as built-in speaker phone, PC synchronisation and personal information management make it the ideal affordable, robust work tool. Very useful accessories include Car Hands Free or, for the first time at this price level the QuickInstall Car Kit.

Away from the office the entertainment experience provided by the 3D-Java games engine is fast and responsive, and users can enjoy a host of 2D and 3D games downloaded direct to the phone from Sony Ericsson Fun and Downloads.

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J300i

Available in pink, black or white, the J300 is sure to win the hearts of anyone looking for an always-with-you phone for entertainment and socializing. If pink, black or white aren’t hot enough, then owners can further personalize the J300 with a choice of Style-up™ covers in a variety of designs that range from ultra-stylish to completely zany.
The ability to download wallpapers, screensavers and the latest personal ringtones means the J300 can be personalized according to mood, fashion or personal taste. Music files can be downloaded for ringtones, as can video clips of movie trailers and music videos.

Cooperating with leading mobile game developer Gameloft, Sony Ericsson is providing J300 owners with a free game download of Rayman® 3 via Sony Ericsson’s PlayNow™ content download service. Sony Ericsson’s PlayNow™ service offer users the ability to prelisten and download fresh new musictones direct to their phone in just three clicks. A range of branded games from a number of major game publishers will now be available on PlayNow™ for the launch of the J300. 2D and 3D games and other content for the J300 will also be available from operator’s download services.

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K600i

“The age of bulky 3G handsets is over,” says Hiroshi Nakaizumi, Head of Design of Sony Ericsson. “The K600 is destined to become a modern classic and a phone that is highly desirable. It’s a peerless combination of stunning design and up to the minute performance, enabling consumers to get the best out of the new 3G services and applications.”

The K600 has sleek good looks and an aluminium feel and is easy to use and navigate around. Sony Ericsson’s latest intuitive dual front camera/phone design makes the handset vertical when it’s a phone, and horizontal when it’s a camera, and the fully featured 1.3 MegaPixel camera includes an active lens cover for swift activation and extra protection. For consumers getting used to the gripping idea of video telephony, handling video calls is done in just a few clicks with the use of the direct video telephony button. The world of applications the phone delivers, from exciting mobile content to video calling and personal creativity, are always crisp and clear with the large - 1.8 inch – 262.000 colour TFT screen.

The K600 is fully featured with a suite of business applications that handle personal information management and PC-synchronisation via USB, making it the ideal executive work tool, providing business efficiency with high speed access.

Mobile operators are delivering more content at faster delivery rates on the 3G UMTS network, and the K600 effortlessly handles the latest 3D games and colour animations. To give consumers a taste of the level of quality entertainment delivered, Vijay Singh Pro Golf 2005 in 3D from Gameloft*is preloaded in the phone. In the true to life golf game, players take on the role of a famous golfer, and play on the most spectacular 18-hole golf courses around the world. Further levels of this game and a host of others are available for download from operator portals or Sony Ericsson’s Fun & Downloads portal directly to the phone.

High quality audio coupled with an FM radio and the ability to import full track music downloads direct to the phone make the K600 a quality music player and ideal companion for travelling, the gym or simply relaxing. For consumers keen to exercise their creative muscle, a host of personal creativity tools allows them to personalise ringtones, wallpapers, still shots and video footage in new, inspiring ways.

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Z800i

Using Bluetooth™, IrDA or a USB cable, consumers can quickly synchronize calendar, contacts and other data with their PC. There is also ample storage capacity for Java applications, e-mail, video clips, pictures or music. as the Z800 comes with a 64MB Memory Stick Duo and supports up to 1GB Memory Stick PRO Duo.

With the Z800, consumers can experience effortless high-quality mobile imaging. . The 1.3 Megapixel Motion Eye™ rotating camera, which also has 4x digital zoom, can be started with just one press of the dedicated camera button. With a second press, an image is captured.
It’s then ready to be sent off as e-mail, MMS or locally over Bluetooth™, infrared or USB cable.

Similarly, just one press of the dedicated video call button is all that’s required to initiate a video call, making it simple to use for business or pleasure. The inbuilt photo light provides illumination to capture video or still images in badly lit environments. Since the photo light is built in the Motion Eye™, it allows aiming the light directly at the object which is being photographed.

For those precious moments when not on the phone, the Z800 also functions as a music player activated with only one click on the dedicated media player button. It comes with stereo handsfree and supports MP3/AAC/M4A file formats. To give an extra powerful music experience, the Mega Bass™ can be switched on. Using Sony Ericsson’s popular PlayNow™ feature, consumers get one-click access to a top-10 list of MP3 ringtones, and this is updated on a continuous basis. Z800 comes pre-loaded with a fully functional trial version of the popular Worldmate application, providing useful information for global travelers. Exciting 3D Java games and productivity applications such as dictionaries, travel and financial tools, can be downloaded in selected markets at launch from Fun & Downloads.