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CULT SHOP FOR A KNOWING DESIGNER
A dream atelier for the fashionista

   

Full-on fashion people know that a store or an atelier is no mere selling floor.

Like the Greek temenos, or ritual precinct, a store is sacred space, a worshipful extension of self and imagination. The most acute designers—Rei Kawakubo, Yohji Yamamoto, Alexander McQueen—transform their shops into quasi-museums, where there ensues a supposed dialogue between art (or, concept) and the squat imperatives of dressing. We have yet to see a store here with such a keen sense of fashion psychology (the closest would be JO jewelry store and Carbon bags and leathergoods store at Greenbelt, both of which know how to tantalize people with their window displays), but here’s one hypothetical example we would like to see realized some time in the near future. Designed by Philippine School of Interior Design (PSID) student Abet Calayag, this showroom/couture shop is fashionista wish fulfillment combined with practical commerce. The circular layout is sensual and sleek, a requirement for forward-looking fashion, and the floor-to-ceiling glass encasement affords prominent views of the mannequins on both first and second floors. One enters and immediately sees what the designer is all about. The store has an "industrial meets couture glam" look (chrome, concrete, exaggerated pinlights, airy, heady spaces) that knowing fashion people certainly can wrap their heads around.





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CULT SHOP FOR A KNOWING DESIGNER