Rather, it is the bright future of Sony technology. It is the value proposition to avid Sony product aficionados. At least once in our lives, each one of us have either owned or have used one Sony appliance or a gadget.
Sony has always been a little pricey. It has good reasons to be. Aside from the overall design and aesthetics of every Sony product, is the so-called state of the art, futuristic technology.
Sony technology makes avid fans stay ahead.
Take for instance, the television.
Watch out for the Sony LCD TV in particular. Five to ten years from now, LCD TV will replace Flat TV. It has in fact already begun. In Singapore for instance, underscored Christiane D L Chan, retail marketing manager of Avid Sales Corporation, the proponent behind the New Sony Square at the Park Square I in Ayala Center, Makati.
Sony Square is a revolutionary store concept that offers what it aptly calls Sony Solutions with product showcases set up the way a consumer would want it done in his home or office, added Mars Balgos, Jr. general manager of Avid Sales Corporation.
The seamless and flexible usage of Sony products is the key concept, he added.
With the exception of the Sony notebook computer and the Sony Ericsson cellular phones which were not on display during Infotech’s recent visit to Sony Square, the following are the major components of the Sony Solutions: WEGA Theatre, CD Walkman, CD, Handycam, Memory Stick, Photo Printer, Cyber-shot and DVD recorder.
Other stuff includes the data projector, Microvault a.k.a. thumb drive, CD cassette player, mini-component, Hi Fi system, S-Master digital amplifier, and projection TV.
When you visit the Sony Square, you can expect to see equipment set up according to the type of solutions you may be looking for.
The Picture Package Solution allows the easy editing of photos and videos taken with either a Sony Handycam or Sony Cybershot digital camera.
The DVD Enjoyment Solution allows one to shoot images and visuals, watch them on a Sony DVD player and Sony Wega and then burn or make copies with the Sony DVD burner.
The Direct Print Solutions makes it possible to shoot with the Sony Cybershot and print them with the Sony Direct Printer, a digital photo printer. You make connect the printer to a Sony TV for better selection and viewing of images.
The Network Solutions allows one to download music from a CD using Sonic Stage or 8-track software, compress it into another CD up to 490 songs.
WEGA Theatre Solution provides the ultimate movie experience right at your office or living room. This is made possible with the combination of WEGA Engine technology and astounding sounds from Sony’s line of Hi Fi Systems. Technologies put in this solution, aside from WEGA Engine and Digital Reality Creation, are the refined Digital Cinema Sound, Cinema Studio EX and three separate DSP technologies — Cinema Reverberation, Virtual MultiDimension and Screen Depth Matching.
