With the unique vertical projection (or rocket) mechanism form, Samsung has been able to design a sleek, slimline product, which is totally different  from the large, bulky rear projection TVs of previous years.

The flagship model SP56L7HX features Samsung’s latest Digital Natural Image engine (DNIe3), which includes 6x density enhancement and My Color control.

With a resolution of 2.76 Mega pixel and contrast ratio of 2,500:1, brightness of 1000cd/2, the SP56L7HX definitely delivers stunning image quality. It also features built-in 30Watt JBL speakers with SRS® TruSurround XT sound quality output.

This new 56-inch DLP TV can also serve as a large PC monitor of W-XGA resolution (1280x720).

Its 720-line Progressive Scan feature delivers high-quality image data processing. And as a perfect DVD display monitor, its Cinema Progressive Scan feature enables high quality reproduction of both broadcast images and DVD quality movies.

Based on a Digital Micromirror Device (DMD) of up to 1.3 million microscopic mirrors, DLP rear projection TVs reflect light to create pixels on the screen- 1 mirror is equal to 1 pixel.

Samsung takes advantage of this next generation DMD processor, giving them the best picture quality of any DLP rear-projection TV available on the market today.

In fact, DLP technology has a much simpler optical design, equipped with a more reflective surface, that deflects heat easily. The technology’s efficient use of light also means a low lamp requirement, which is completely against the need of typical LCD-based televisions that require a brighter lamp, and because of its transmissive design, it absorbs more heat. LCD too degrades over time affecting overall picture quality.

In terms of projection characteristics, the DLP panel has a large active area that provides seamless film like display unlike LCD projection tv, which has a smaller active area, giving annoyingly grainy and pixilated display. And because DMD is digital, it provides precise control not susceptible to changes, delivering constant performance all the time. Again, unlike LCD projection tv , where the technology is variable because of its analog attributes, its design could be greatly affected by temperature, vibration, heat, and humidity, hence deteriorating the system over a period of time.

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Samsung’s DNIe3 Advantage

Samsung’s Digital Natural Image Engine or DNIe3 technology now has 6x density, providing superior image quality against LCD-type display monitors. DNIe3 processes sharp images and colors beyond what most eyes could see. And with DNIe’s exclusive technology joining together with TI’s DLP chip and Germany’s Carl Zeiss optical engine, the strategic alliance created an unprecedented combination of three of the world’s best technologies offering the grandest visual experience for today’s discriminating consumer.

The My Color Control feature integrated with DNIe technology provides the  convenience  for users in adjusting hue levels (pinks, blues and greens) to the tastes and/or their requirements.  It achieves a critical and personalized natural color characteristic without affecting the other colors.

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Digital Black

A major dilemma of digital image reproduction is producing the color black- a problem that has haunted digital camera and digital television manufacturers, not to mention filmmakers as well. There is absolutely no way to produce pitch black digitally. And Samsung knows this.

To compensate this seemingly awkward situation, Samsung developed the DarkChip to realize the color black in-depth and finally express all the possible details of a black scene on a film or video. It minimizes light dispersion by filling up the hole in the micro mirrors. And with the help of a Neutral Density Filter (NDF) simply by adding a dark green filter in the color wheel, the technique enables considerable noise reduction and detail enhancement for darker scenes.

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Award Winning Product

Samsung's 56-inch DLP rear projection TV has been a major hit not only for consumers worldwide but for award giving bodies as well. In particular, the SP56L7HX model received the Best Innovation Award in video at the International Consumer Electronics Show and a silver award from the Industrial Designers Society of America. The DLP™ TV is a unique product that mimics a flat panel TV with an innovative vertically positioned DLP™ Rocket Engine. The 2500:1 contrast ratio delivers stunning image quality and sharpness with Samsung's latest proprietary image enhancement technology DNIe). Since its release, the SP56L7HX has drawn interest in various global markets underlining the product’s superb functions and design.

Only the Best for the Best

Only recently, the  award-winning DLP technology has once again been selected to showcase at the recently concluded 77th Annual Academy Awards at the Kodak Theatre in Los Angeles last  Feb. 27th. This has been the sixth consecutive year that DLP technology has served as the preferred display technology at the world's most popular awards ceremony.

There were a total of 10 Samsung 56" DLP TVs that provided high-definition picture clarity of the presentations and acceptance speeches. The Samsung DLP TVs, the industry's top selling line of DLP TVs, gave nominees, presenters and attendees the ability to view the show from multiple locations, including: the green room, the VIP room, and the lobby areas inside the Kodak Theatre.

The Academy Awards is one of the most highly-watched events of the year, entertaining millions of movie-lovers worldwide. The Samsung DLP rear projectors TVs as well gave the live theater audience an engaging visual experience throughout that Oscars night.

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DLP technology vs. LCD PJTV technology

There are several advantages of DLP technology as compared to what LCD projection tv could offer. For instance, DLP has a faster response time when it comes to active moving picture- generating up to a 100 times faster than LCD projection tv . And unlike CRT and Plasma technologies, DLP is not susceptible to BURN-IN from stationary images, in turn delivering a superb constant video performance at any given time.
 
DLP’s high contrast reflective mirrors emanating from a large active area creates seamless film-like image reproduction while LCD projection tv’s low contrast reflective mirrors coming from a low active area are often grainy and pixilated producing low-quality moving images.
 
DLP is digital, which is another advantage of this technology, giving precise control eliminating its vulnerability to environmental changes. Unlike LCD projection tv , which is analog, atmospheric changes like temperature, vibration, heat, and humidity can variably cause deterioration in image quality output overtime. This will never happen under DLP.
 
The bright and real color reproduction is produced by an efficient enhance optical engine. And with the help of a simple single chip optical design and low light requirement, DLP extends the lamp’s life even longer. In contrast, LCD projection tv ’s transmissive design losses more light and absorbs more heat degrading performance in the long run. The design too, requires a brighter lamp to reflect images.
 
The DMD chip, the processor that controls images on DLP TVs, has a semi-permanent life of up 3 to 5 years. Changing the lamp will refresh the picture quality up to 98%, making your DLP TV like new again.