You can see that in the number of billboards and posters framing her face endorsing this or that product.
And we understand there are several companies which would like to have her also as their products’ endorser.
Credibility is the prime qualification of an endorser, and Kris Aquino possesses that quality. "Our sales immediately soared when we had Kris as endorser of our product," confessed an executive of a giant company.
Of course, it is expensive to hire a popular endorser but it is an effective investment. We learned from an impeccable source that with the top celebrities, the fee is on the level of R5 million, a little less or more!
The latest product Kris Aquino is endorsing is San-San Cosmetics distributed by HBC, or Hortaleza Beauty Centers which number about 150 all over the country.
"I use the products I endorse," Kris said during the presscon organized by HBC. Kris arrived at the presscon from her daily noontime show, "Game Ka Na Ba" on ABS-CBN.
"You cannot question my credibility," Kris stressed. "I always tell the truth!"
HBC CRMM Cynthia Bahia said of Kris as a woman exuding excellence, beauty and charm. Indeed, Kris is "an inspiration to women everywhere."
HBC President/ COO Susan Loyola said that their company is 100 percent Filipino-owned of which every Filipino should be proud of.
San-San brand manager Beverly Mendoza said that San-San cosmetics are of high quality products and formulated for women who are conscious of their looks. "Pag healthy ang kulay, healthy ang skin," referring to this as the after-effect of using San-San cosmetics.
"We have global standards, she added. Soon, the company is opening another branch in the U.S.
HBC has also its own advocacy movement which will benefit the community and will soon be launched. In fact, HBC itself already provides opportunities for aggressive entrepreneurs!
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The other side of Jose Mari Chan
Popular singer-composer Jose Mari Chan, made a very interesting revelation when he performed during the launching of the Great China Card (GCC) at the Intercon hotel, Makati City.
"My father," he said, "was a poor man in China. He immigrated to the Philippines and made it here!"
Jose Mari Chan, even before he became known as composer, songwriter, recording and performing artist, was already living a very comfortable way of life, something that was a dream of other Filipino artists.
The popular artist has been a business executive, but he always finds time to welcome the Muse, even while seated in a first or business class section of a Boeing 747 enroute to the US, Europe or back to Manila.
"I have three grandchildren now," the artist said, and the more that the Muse has become closer to him.
He has also released two volumes of books featuring his songs and compositions.
Asked if he was the official endorser of GCC, he politely said no, but he expressed trust in the company which provides a lot of perks and privileges for those who become members of the discount company.
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Ragene Revilla: Best Child Actress?
News are going around that Ragene Revilla is a strong contender for the Best Child Actress award in the forthcoming FAMAS grand derby.
The child actress appeared last year in the movie "Anak Ka Ng Tatay Mo." The movie was produced by Magsaysay Films and an official entry in the 2004 Manila Film Festival.
Ragene’s sensitive performance impressed FAMAS members that nominated her for the Best Child Actress Category. Publicist Rudy de la Peña said of her: "With that pretty face, talent and witty personality, Ragene has no way to go but up!"
Ragene is the daughter of Genelyn Magsaysay and former Sen. Ramon Revilla.
Another Rudy de la Peña protégeé, Honey Blanca, is now creating waves in the performings. She has appeared in local movies, but she is better known in Japan where she is a very much soughtafter singer.
Honey is a serious and professional performer.
She exudes a virtue of humility and generosity. Her forthcoming concert, "Summer Love," is for the benefit of streetchildren in Quezon City.
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Tidbits: Happy b–day greetings today, April 12, go to Ricky Reyes, Gina Santos, Vicia David Pascual, Mercy Santos, Carol Rigor, Chi Chi Laperal, Norie Sauyo, Chito Siopongco, Cynthia E. Gapasin, Milagros Liquete of Equitable Bank of Fairview, Christine Margaret Martinez and New York–based Brenda Silan–Belen.
