“The box-office records achieved by previous Star Wars movies are strong evidence that millions of fans, both young and old, will throng theatres around the world to catch the upcoming Star Wars: Episode III Revenge of the Sith. Taking advantage of our strong imaging and entertainment capabilities, Sony Ericsson decided to give consumers the opportunity to own exclusive Star Wars mobile phone content and view their favorite characters on their Sony Ericsson phone wherever they may be,” said Kazuo Nakai, Corporate Vice President, Head of Asia Pacific Region, Sony Ericsson.

Sony Ericsson is working exclusively with different mobile phone operators and dealers in the Philippines to bring the Star Wars experience to customers for a promotional period.

Beginning this month, consumers in the Philippines can purchase Sony Ericsson camera phones K300i, K500i, K508i, K700i or S700i, or entry-level phones J200i and T290i, with exclusive Star Wars mobile phone content and premiums, while stocks last. As a treat for new Sony Ericsson mobile phone customers, each mobile phone pack will consist of a mobile phone preloaded with five Star Wars exclusive wallpapers, - featuring all-time favorite movie characters such as Obi-Wan Kenobi and Yoda - and two ringtones; a Star Wars phone pouch and phone strap.

Sony Ericsson’s promotion in conjunction with the final installment Star Wars: Episode III Revenge of the Sith follows a similar successful tie-up in June 2004 for the blockbuster hit Spider-Man 2.