By edu h. lopez
Lenovo Philippines would be hiring more people to beef up its presence in the market since its merger with the PC division of IBM in August this year.
Over the next five years, Lenovo would still be using the IBM brands for its desktops and Thinkpad notebooks before it will have its own Lenovo identity.
Ma. Victoria P. Agorilla, country general manager of Lenovo Philippines, has assured its local clients that Lenovo would extend its full technical and sales support and services after its acquisition of IBM’s PC division.
"Our customers are at peace now since we have assured our customers of Lenovo’s full support," said Agorilla.
The Lenovo office located at IBM Plaza in Libis, Quezon City would soon be moving out to have its own office manned by 10 people.
During the gradual phasing, "we want to build a strong Lenovo identity as a separate company," said Agorilla, a veteran in the IT industry.
As part of its market strategy to keep up with competition in the PC market, Lenovo has unveiled two new PCs the Think Centre E Series and the ThinkPad Z60m.
Agorilla said that over the last two to three years, desktop PCs have a bigger share in IBM’s sales over that of the notebook Thinkpads.
However, she noted that more factories are using notebooks than desktop PCs due to mobility and space saving.
One strategy of Lenovo is to partner with credit card companies like BPI to promote its ThinkPads and desktops in the market.
Lenovo’s go-to-market strategy is to sell these new products through its four channel partners Lamco, MSI Digiland, Ingram Micro and TechnoPac and six corporate resellers Ng Khai in Cebu, American Technologies, Inc., AccentMicro, Equicom and Percom.
These new products are targeted for both the corporate and consumer markets. Priced at
R28,995, the desktop ThinkCenter E50 is targeted for the small businesses with simplified combination of proven core technologies.
The Lenovo E Series desktops can help small businesses to focus on their growth by eliminating the hassle of complex configurations or cumbersome technology solutions that often require the support of IT staff.
ThinkCenter E50 PCs are ready to meet quick delivery requirements using focused inventory management.
The Think Express program provides a selection of offerings from the entry level to performance models based on input from small and midsized customers and business partners.
ThinkPad Z60 is designed for the mobile and small business users who rely on one notebook computer for both work and life demands.
Paula de la Llana, Lenovo product manager noted that a Technology Business Research (TBR) study showed that ThinkPad notebooks surpassed the competition in quality and reliability.
ThinkPad Z60 has a 30 percent more data space with its 15.4-inch display compared to the 15-inch XGA and better viewing angles for notebook use.
Some of the innovative multimedia features include hot keys to control application functions and ports to easily upload digital images and video.
Lenovo, the world’s third largest PC company, also unveiled a new centralized management hub for its PC productivity tools to consolidate and simplify ThinkVantage technologies under one view.
The Landesk Management Suite for ThinkVantage Technologies gives IT administrators a one-stop-shop for improved access and management capabilities of their IT systems.
