The Firefly is geared to kids ages 6 - 12. It's small and sturdy, and shaped to fit in a kid's hand. It was designed to be easy to use with only 5 keys. Kids can easily contact their parents by pressing the mom or dad speed-dial keys. The Firefly offers parents simple management tools to keep them in control of who their kids are talking to. They can program up to 20 phone numbers into the phone's speed-dial memory, and they can also program the phone so it only accepts calls from specified callers. And of course the Firefly has caller ID so the child always knows who's calling. Another plus is the special 911 assistance key that allows a child to call for emergency help quickly. Battery life is up to 6 hours talk time and 205 hours standby, and it comes with a battery charging unit.

But the Firefly wouldn't be a "kid's" phone unless it had some great kid features too. Not only is it small and easy to use, but it has a cool light-up fireworks display when the phone rings. Interchangeable colored skins are available, including an awesome glow-in-the dark style, and kids can personalize their Firefly with 12 ring tones, 5 animations and 7 screen colors. It comes with a backpack clip so it won't get lost, and you can add a cool little mesh pouch/case that attaches to a belt loop or backpack strap. Other accessories available include a lanyard, vehicle charging unit, and a hands free headset that is actually designed to fit a kid's ear.