The Department of Tourism (DoT) yesterday signed a Memorandum of Agreement with Coca-Cola Bottlers Philippines Inc. in the goal of further boosting domestic tourism through specially designed Coca-Cola bottles to be distributed in all regions of the country.
These Limited Edition bottles will showcase the country’s various tourist attractions, major festivals, and products that make the Philippines a unique destination.
A first-of-its-kind in the country, the Coca-Cola 2006 Limited Edition Bottles are full-body wrap 8-oz glass bottles that bear the Department of Tourism’s "Biyahe Na!" seal and will feature one tourist destination every month. For January, the featured destination is the province of Cebu.
"These uniquely designed soft drink bottles make perfect souvenir items for travelers," said Tourism Secretary Ace Durano.
These will be made available in airports, hotels and resorts, Duty Free and other souvenir shops, pier and bus terminals, restaurants and food outlets, petrol stations, supermarkets and during fiestas for a limited period of time only. Each bottle will cost R20.
Other available designs include the Peñafrancia Festival, which illustrates the annual fluvial parade in Naga City; Masskara Festival, which captures a variety of colorful masks paraded in Bacolod City; and Christmas, which highlights the "parol" or lantern as the symbol of the Filipino Christmas spirit.
Coca-Cola Bottlers Philippines, Inc. president Roberto N. Huang said that "This tie-up with DoT reinforces the San Miguel Group’s vision through CCBPI to make everyday life a celebration by being part of every fiesta and major cultural celebration across the Philippines. It highlights our belief that the Philippines is among the world’s most beautiful places and should undoubtedly be a favorite travel destination not only of foreigners, but Filipinos likewise."
Meanwhile, Durano also announced that a campaign similar to what they did in London where Philippine destinations are featured on taxi cabs will be launched soon in Singapore and Taiwan.
The success of the promotional campaign resulted in the notable increase of inbound British tourists prompting the DoT to the same in Singapore and Taiwan. The advertisements will be carried by buses, which will be plying the major routes of the said cities. (Jaser A. Marasigan)
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