We all expect Macs to lead the way when it comes to their products’ design aesthetics. Apple knows that it takes a lot more than the gleam of silver titanium to set them apart. And true to the nature of Apple’s ever-improving technological capabilities, Mac has unveiled its latest lineup of products with one exceptional innovation —an Intel chip powers each one.
What was once housed within the drab walls of a PC is now embedded inside Apple’s MacBook Pro making it four times faster than its predecessor, the PowerBook G4. Built upon the revolutionary new Intel Core Duo, the MacBook Pro also has a frontside bus and memory that runs faster than any other Mac notebook. It’s also the first Apple laptop that supports PCI Express, has a Serial ATA hard drive and the ATI Mobility Radeon X1600 for remarkably fast graphics performance. Fo! r hassle free video conferencing anytime, each unit has a discreet iSight built in just above the display and comes with the latest multimedia software suite.
Not to be outdone by the newest Mac notebook is Apple’s latest version of the iMac. Digitally revved up to make multimedia applications move with blazing speed, this computer which packs an Intel Core Duo provides breakthrough performance for software applications. With its own built-in iSight coupled with the new ATI Radeon X1600 graphics processor and the world’s most advanced operating systerm, iMac guarantees exceptional speed and multimedia capabilities.
The latest Apple software suites are just as impressive—providing simple solutions that complement the needs of Mac users. The new iLife ’06 suite of easy-to-use applications makes it easier for users to enhance, create and organize photos, movies, music and more. Photo manipulation is a no-brainer with iPhoto. Create your own home video with iMovie. Turn photo and movie creations into professional DVD’s with iDVD. Compose original music with GarageBand or start publishing your own podcast or blog with the new iWeb2.
For creative professionals, Mac offers the iWork software suite. Deliver impressive and original interactive presentations with Keynote. Experience the ease of working with word processing software that has all the tools you need. By combining all the basic features of your word processing requirements with strong typographic and visual features, iWork’s collection of applications lets you create, present and publish your work in style. In addition to its impressive array of new features, Apple’s seamless integration of Microsoft Office into their system offers Mac users ease and familiarity in terms of word processing by complementing each other’s distinct functions.
Finally, for Apple’s perpetually popular iPods: the new iPod Radio Remote. As if a thousand songs in your pocket weren’t enough, Apple makes it possible for you to tune in to your favorite radio stations too. But the wired remote does more than just tune into the radio airwaves, it also controls your iPod’s slideshow, video and music functions. Now you have the best of both world! s: a massive collection of your most wanted songs and the chance to listen to the latest releases on-air.
With a collection that defines technological advancement and style, the only thing that can top the latest Apple product launch is, well, the next Apple product launch. It’s because you can only expect Macs to get faster, more powerful and one more thing…cooler than they ever were before.
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