“These phones are designed for capturing those special moments and best of all sharing them with friends and family,” says Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing of Sony Ericsson.  “Each one delivers great photography and viewing quality, plus you have a variety of choices about how you send your pictures on - email, MMS or infrared – so you really can share anywhere.”

K510i with 1.3 megapixel camera

This elegant camera phone with versatile connectivity, push email and fun imaging effects is perfect for the ‘capture and share’ lifestyle.  The  smallest, most affordable 1.3 megapixel phone from Sony Ericsson yet, it delivers high quality pictures; the camera includes a shutter button, 4x digital zoom and optional true camera flash – the MXE-60.  With 262,000 colors TFT display, it is easy to sort high quality pictures through thumbnails of stored pictures by date.  Before sharing, pictures can be made more captivating with simple effects such as face warp, sepia colorizing and panorama views.  A productive partner for the mobile office, the K510i has an external antenna connector, Bluetooth™ support, USB cable in the box, and supports industry-standard push email, with excellent talk and standby times.  New PC synchronization software keeps the user up to date with the full suite of Outlook applications, including Calendar, Contacts, Notes and Tasks.

Available in Midnight Black or Polished Purple with optional Bluetooth™ headset in matching colors, this stick design handset speaks quality.  Style-Up™ covers are also available.

The Sony Ericsson K510i is a Triple Band GPRS handset and starts shipping globally during Q2 2006.

Z530i clamshell with expandable memory

This quality finished design clamshell is the ideal pocket store for pictures and music as its onboard memory can be expanded to 1GB by adding a Memory Stick Micro™ (M2™).  The pocket album is easy to set up and operate.  Stored pictures are found with the multi-way thumbnail photo album searched for by timeline.  The stills and video camera has 4x digital zoom and connectivity is by MMS, Bluetooth™, USB2.0, standard push-email and a full HTML Internet browser. An Ultra Bright Color 65K and a 1-inch monochrome sub-display on the outer shell deliver a crisp, clear viewing experience.

The Sony Ericsson Z530i is a Triple Band GPRS clamshell commercially available in Chromic Grey, Soft Black and Elegant Red.  Style Up™ covers are also available.  The Z530i starts shipping during Q2 2006.

K310i – The pocket picture album

Take quick snaps on the go and keep your pocket picture album always to hand with this simple stick design handset.  The K310i integrates a camera phone with practical tools for viewing, storing and sharing images.  Added features, uncommon at this price point, include high quality display with the 65K Ultra Bright Color (UBC) display and imaging effects such as face warp.  To search the picture album simply browse through thumbnails of pictures for instant viewing or send them on by MMS or infrared.  Useful business applications are provided by PC synchronization, push e-mail, mobile Internet browsing and a speaker phone.  MP3 ringtones, 3D games and a media player with MP3 make the K310i an entertaining partner when travelling, in the gym or walking. 

The Sony Ericsson K310i is a Triple Band GPRS handset commercially available in Misty Silver and Shadow Blue colors.  Style Up™ covers are available.  The K310i starts shipping globally during Q2 2006.