The reason is simple — despite being in the celebrity stratosphere she has always humanized herself for women from all walks of life could relate to. She has shared heartaches, pains from her past relationships and even her "health crises" has been public knowledge.

Of course her happiness is also shared with her adoring fans and even those who liked scrutinizing her through the years but could not live a day without a "Kris Aquino" story. But with James Yap, her latest beau and husband-to-be, she has matured enough to have kept more about them to herself especially details of their wedding plans.

Where lies the substance?

Well, she’s still around, a survivor from all sort of personal typhoons. That every tear she shed on television equalled a stronger, more determined and more resilient Kris Aquino. More importantly, her shows, "Pilipinas Game Ka Na Ba?" and "The Buzz" are well watched nationwide. While her horror flick under Star Cinema, "Feng Shui," is the more recent solid proof of her bankability as an actress. And she is following this up with "Sukob" where she co-stars with Claudine Barretto.

Physically, her svelte physique also speaks much of how confident she has become as a woman that no matter how she’s mischaracterized at times by the press, she would always stand tall for what she is and what she has become. Now, that’s substance every woman could learn from.

Thus it would not be surprising if big named companies have sought her name and persona as their endorser. Whether Kris is under a bad weather, she always shines along with the brands her name carries. She delivers, just ask bigwigs from San Miguel Corporation or Purefoods on how she fared in her commercials, and most probably they’d give you a nod of approval. In fact, most of her endorsements have been renewed for this year. She already has 17 endorsements which could even reach a total of 20 this year.

"But I’m not the ‘commercial queen.’ It’s still Sharon Cuneta in terms of longevity," she expressed when she heard the press, during a recent press conference at Lena’s (a restaurant she co–owns) in Esquinita, calling her that.

Her latest which she considers the pinnacle of her "endorsing career" is for Pantene’s Age Defying shampoo, her first ever shampoo commercial.

Pauline Lao, Country Regional Manager of P&G, described that, "Kris is an epitome of a youthful looking woman. She looks better than before."

Kris also epitomizes sophistication and glamour that is Pantene. She now joins the likes of Gretchen Barretto, Angel Aquino, Lucy Torres-Gomez and Iza Calsado as the Philippines’ Pantene women.

"It’s an honor to be chosen as a Pantene woman...I have the impression na talagang for beautiful women lang ang Pantene," she joked.

When she heard from her "The Buzz" co-host and very close friend Boy Abunda regarding Pantene’s inquiry about her, she prayed hard for a positive result. She even disclosed that her "Pilipinas Game Ka Na Ba?" staff who regularly goes to Baclaran church every Wednesday included her in their prayers. And thank God, after three weeks she was bestowed the good news — she is the new Pantene woman!

"I’ve been using Pantene since I was 10 years old. That’s my sister’s shampoo in the States, so sa kanya ako kumukuha...I remember na iyan ang may pinaka-sosyal na bottle noon," she said.

Her journey into her Pantene project wasn’t a breeze unlike her other endorsing projects. It surprised her that she had to answer a five-page questionnaire about herself.

"I felt I was auditioning all over again," she smiled.

Before she left for Thailand, she was hospitalized because of ulcer. Then when she shot the TV commercial of Pantene in Thailand, the weather was very hot, and she had to flick her hair around 30 times. Her real hair was used, no hair extensions nor computer digital imaging were utilized.

According to her, her contract with Pantene is the strictest - no change of color and length and a lockout from all hair care products.

Her contract even affected the continuity of "Sukob" which caught off guard her director, Chito Roño.

"Six days na lang ang ‘Sukob’ then Chito saw my hair. Sabi niya, pagpasok ko sa kuwarto brown ang hair mo, paglabas black na. He just hopes na ma-color correct na lang sa film," shared Kris.

So how does she feel that "Bubble Gang" spoofed her Pantene TV commercial?

"It’s a seal of approval kapag pinagtripan ka na ni Michael V," she replied.