Business intelligence normally describes the result of in-depth analysis of detailed business data. Includes database and application technologies, as well as analysis practices. Sometimes used synonymously with decision support, though business intelligence is technically much broader, potentially encompassing knowledge management, enterprise resource planning, and data mining, among other practices.  In other words, Business Intelligence starts where Transactional Application ends.

For companies with Customer Management Service (CRM) application, the CRM software allows companies to record customer transaction history.  What the records is all about relies in the hands of company officials.  Business Intelligence tools takes the records to the next step.  BI will analyze the behaviors of the transactions and will even give recommendations on how to further improve customer satisfaction.  This will give companies a better grasp of how the company is delivering its services to their customers and help companies in its decision making policies.

The business intelligence process are broken down into the following three stages: Data, Information and Knowledge.  Data are gathered and processed into information.  The information will then be filtered and arranged into meaningful patterns.  Then the knowledge drawn from that data analysis helps form the business intelligence of the company.

Good business intelligence means balanced information. Too much or too little data is not useful. Corporations can focus on the most crucial improvements by setting reasonable limits on the information gathered, coordinating the efforts around a company-wide strategy, and employing business intelligence systems.

Business Intelligence also has its disadvantages.  It relies heavily on the data that it has gathered - a case of garbage in and garbage out.  A complete report or analysis can only be achieved if the data gathered are correct and relevant to the objective and strategy of the company. 

Business intelligence is prevalent in virtually every level of corporate dealings, in every industry. Technological advances require companies to make round-the-clock and real-time decisions at a moments notice. The companies that can develop winning strategies in the face of increased competition and mountains of data will triumph over their competitors.

Business intelligence products guarantee companies the confidence of knowing the current fact-based information they need will always be right at their fingertips.

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