To address this new demand, a company must conduct a complete overhaul of business strategy, divisional distribution of workload, strengthening of the channel and an even greater focus on the customer.  Products should also possess the following attributes : Integration, Aggregation, Personalization and Customization.  If there's one company who knows what Digital Lifestyle is all about, one name comes into mind - SAMSUNG.

After establishing itself as a leader in the peripherals business with "The PC Essentials Company" tagline, Samsung is now calling itself a 'Digital Lifestyle Company'.  Just recently, Samsung Electronics showcases a comprehensive range of revolutionary products to cement its leadership position in digital technology and convergence.  Displaying innovations from its high-definition television leadership, audio-visual, and home and mobile entertainment range, all geared towards to giving consumers a truly digital experience for a lifestyle of the future.

Speaking at a press conference with the theme "Imagine Real Action Anytime, Anywhere", Samsung Electronics Philippines Corp. CEO and President Mr. Hyuck Jae Shim said "The digital entertainment landscape is undergoing an unstoppable transformation and we (Samsung) are excited to lead the revolution in digital convergence.  We pledge to bring about a richer and more dynamic way of life with our breakthrough research and insight into the future of digital convergence."

During the event, Samsung paraded the following product innovations:

1.  Samsung SC-X220l Sports Camcorder
The next generation sports camcorder that pushes the boundaries of hands-free video recording, boosting a 25% improvement in recording time, 30% increase in battery life, expanded storage capacity and enhanced 10x optical zoom.

2.  Samsung DVD-HR735 Hypervision DVD Recorder
High Definition-ready digital video recorder with HDMI output and high-speed 16x 160GB hard drive-to-DVD transfer speed that allows consumers to record up to 272 hours of their favorite TV programs.

3.  Samsung YP-Z5 MP3 Player
Equipped with a 1.82" TFT-lCD screen and a 35 hour battery life, the scratch resistant Samsung YP-Z5 utilizes Samsung's own DSNe technology, the YP-Z5 offers music enthusiasts the most natural effects and true-to-life surround sound experience.

4.  Samsung HT-XQ100 Home Theater System
Listen to various multimedia files in the comfort of your living room with the HT-XQ100's USB Host Plug & Play support.  The wireless ready HT-XQ100 also enables you to keep your home looking as good as it sounds with separate purchase of optional rear-channel wireless mobile and TX card.

5.  Samsung R7 LCD TV
Incorporating the world's first hidden bar type speakers, the R7 LCD TV possesses a clean and sophisticated front surface with all control buttons moved to the sides.  Its ingenious swivel stand offers the ultimate flexibility in positioning, which its high gloss coating on the front, back and stand further enhances it as a true work of art.

6.  Samsung PDP TV Q7
Equipped with Samsung's propriety FilterBright technology, the PDP TV Q7 minimizes reflections in bright surroundings, improving an inherent problem of plasma display. Its highest contrast ratio of 10,000:1 and amazing 549 billion colors further enhances the richness and clarity of images.

7.  Samsung SlimFit TV Z4
Incorporating Samsung's proprietary Nano Pigment Technology, the SlimFit TV Z40 offers more natural color expressions, realizing the highest level of high definition (HD) quality, comparable to PDP and LCD TVs.

Digital Lifestyle is not just about the products, it's about the experience - the Samsung Digital Lifestyle experience.  With the new product innovations, Samsung is creating the deepest, most satisfying expression of the new digital lifestyle.