However, as time goes by, the wear and tear comes in, and the most common among them all are scratches and bumps on their structure profile. No matter how much we avoid these things to happen to our gadgets, there will always be unintentional accidents that beyond our control. And buying an original housing for your gadget can cost about a thousand pesos.

Technews was able to get in touch with Frederick Chao, marketing manager of GMask Philippines, and had a candid chat about the genesis of GMask in their outlet at the newly opened SM Mall of Asia in Pasay City.

"GMask started more than 6 years ago when a Japanese developed an idea of using protective films, used for laminating outdoor signage boards, to wrap on specific gadgets. From there, GMask evolved, and it became a huge blockbuster in Japan, Korea, Singapore, Malaysia, Indonesia, and India," Chao explained.

Technews noticed that the GMask outlet was attracting much attention to many mall rats and passers-by that were curious to take a peep and look on the display rack of GMasked gadgets. Some were also making inquiries, while others were starstruck that they had their gadgets GMasked right away. Even one of our Technews staff had her Nokia 6600, GMasked, Da Vinci Code style.

"Eversince GMask Philippines opened its first outlet in Glorietta 2 on May 12, 2006, we immediately became an instant hit overnight, and had first satisfied GMask customers, including local celebrity Jennifer Illustre and fashion accessories designer Happy David. And with the conjunction of the opening of the SM Mall of Asia, and with our second outlet here, we experienced the same response from mallers here," he said.

Technews took note about the features and benefits of the GMask that is being "dressed and wrapped" on the gadgets. GMask protects your gadget from scratch, liquid spill, weather, and sweat, prolong the value of the gadget / higher resale value, makes your gadget beautiful from boring to interesting, gives naked protection wherein no need for bulky pouches, hand-made with exclusivity, artistic / creative that lets express the owner's personality, cheaper than having it done abroad, much cheaper than buying a new original casing, and it gives a fashion statement.

"GMask uses a wafer-thin protective film that is made in Japan. The film we use is only a few microns thick (1 micron = 0.001mm) and is strong enough to withstand the printing and lamination process, giving it a feel natural touch. This film is scratch, water and weather resistant and can protect your electronic gadgets, ranging from mobile phones, digital cameras, MP3 players, and laptops, from 5 to 7 years," Chao explained.

As Technews observed the process of dressing up our staff's Nokia 6600, the outlet staff, comprising of GMaskers Diana Mercado, Regilyn Capili, and Ginefer Lique, were passionately wrapping the Nokia 6600 of our staff and other clientele phones. They told us that it takes them about 30 minutes to 1 hour to complete the process. We find them well-trained and constantly maintained high quality care on every gadget they dressed up.

"Our GMask staff have undergone rigorous training with our foreign staff from Japan who taught them the art of GMasking that ensures their consistent quality and speed. We equip our GMaskers with excellent high-quality tools and workmanship in GMasking electronic gadgets. Aside from that, we set aside at least 2% of our annual turnover in R&D, to review, modify and enhance our material, printing technology and creative designs; and develop new innovative GMask wraps to stay afresh to our clients' needs," he said.

"After each wrap, we make sure that customers are completely satisfied as to the look, the feel, and how they want to customize further. Furthermore, we offer free touch-up within one month of wrapping. We can also remove the wrap for the customer in the future, free-of-charge," Chao added.

Technews took noticed with some of the clamshell mobile phones that have crystals on it. Frederick said that they are genuine Swarovski crystals that are place on top of the GMask film wherein it ensures that the gadget will not be damaged with the glue. "The glue that we use is imported and considered as the world's strongest glue that assures the mobile owner that the crystals will not chip away throughout during its usage. A full surface crystal service may take as long as two days to ensure complete drying of the glue, but for small crystal embellishments take only about 4 hours to dry," he said.

GMask Philippines hopes that with their success in their Glorietta 2 and SM Mall of Asia outlets, they can add more outlets in other malls in the metropolis. Frederick said that GMask Philippines does not only provide individual GMasking service to their regular customers, but also among its corporate clients.

Gotta tell, Technews finds GMask a great way to express your in-depth personality on your well-loved gadgets. With a wide array of quality and unique designs and genuine Swarovski crystals to boot, one will love their gadget even more.

If you love your gadget, then GMask it!