“By Sony Solutions, we refer to the unique marketing strategy employed by Sony that introduces to our customers the superior connectivity of Sony products. Sony Solutions affords our customers to avail of a total and continuing Sony experience of enjoying video and sound with the best available technology,” said Mr. Hiroaki Kobayashi, President and Managing Director, Sony Philippines.

AS a leading consumer electronics manufacturer, Sony has one of the most complete line-ups and range of AV products. This allows Sony to implement complementing technologies between its products. A photo taken on a Sony Cyber-shot can easily be viewed by family and friends on a Sony Grand Wega simply by using a Memory Stick, high definition quality. Music downloaded into one’s PC can be easily played in a Sony Network Walkman because of USB connectivity. Footage shot by a Sony HCR-HC3 Handycam can be easily enjoyed on a Sony Bravia – in high-definition. These smart combinations are only some examples of Sony Solutions.

The Sony Digital Solutions Plaza is a concept that evolved from the Sony Squares. Sony Squares are found in Metro Manila (Park Square, Gateway and SM Megamall), Cagayan De Oro (Limketkai Mall), Cebu (SM City Cebu). Sony will soon open additional Sony Squares in Cebu (Metro Ayala) and in Dagupan (Csi Citymall). Sony Squares are specialized stores which exclusively carry Sony products.

The opening of concept stores such as Sony Squares and Digital Solutions Plaza is Sony’s effort further expanding its hold onto the Philippine market. Sony has also created DVD camcorders, LCD televisions market as the market leader of AV electronics. Sony Philippines has generated strong sales growths of these key products, even when compared to other Asian Sony subsidiaries. Sony has kept hitting their record sales since last February.

Sony Philippines is expecting the continuous dominance of these key products on the fiscal year 2006. It is also seeing the emergent leadership of its other products lines in their respective categories. Most particularly, Sony Philippines is seeing to make a dent in the mobile entertainment market with its newly-launched Xplod car audio. The Xplod car audio line, aside from offering more pioneering technology and aesthetically and functionally-advanced designs, expand the applications of other products such as Sony Handycams, Sony Network Walkman, Sony Ericsson phones, and even the Sony PSP. “As we have launched the Xplod, our line-up of Sony Solutions now also include mobile entertainment solutions,” explained Kobayashi.

“As we employ strategies to further expand the market by informing customers about how to enhance their experience of Sony products through Sony Solutions, we are confident of hitting another record high sales,” said Kobayashi.