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Splash int’l marketing arm ups sales by 34%
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By JAMES A. LOYOLA

Splash International Inc., the international marketing arm of the Splash Group of Companies, reported a 34 percent growth in sales for the first five months of this year versus the same period in 2005.

The firm said it is on track to hit its full year growth objective of 70 percent through a much stronger portfolio of products and markets.

"We will continue to seek and serve new markets in the ASEAN region even as we also set our sights towards the exciting North American, Australian, and European markets," said Splash International president Ed Patron.

Splash boosted its potential for cracking more markets when it launched its virgin coconut oil (VCO) line of products. It recently started to pipeline flavored VCO via its VCO Manila brand which initially comes in 500ml jars.

This early, consumer inquiries have started to pour in from various cities in the US through the Splash website at www.splash.com.ph and www.splashinternational.net.

Patron says that the company is now screening various options aimed at more efficiently delivering VCO Manila in areas where there are interested consumers and where distribution points will prove more economical and sustainable.

"We are continuously searching for ways to make VCO Manila available in new markets at the best price possible even as we also evaluate capabilities of potential distributorpartners," Patron said.

Splash has trademark applications in over 20 countries worldwide for its VCO Manila brand.

Meanwhile, Splash International’s SkinWhite Soap in Indonesia continues its drive towards a stronger, more credible position in the highly competitive whitening segment where it now has a 7 percent share of the market.

Patron said SkinWhite’s initial gains in the Indonesian market is positive proof that "focusing on niche markets and building on proven efficacy and effectiveness" attract more consumers who will expectedly become loyal users of Splash products.

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