RagnaREUNION is especially timely because June 2, 2006 marked Ragnarok Online’s 3rd anniversary in the Philippines. After 12 episodes (quarterly software content updates), several national championship tournaments, three sold-out strategy guidebooks, countless merchandise, and even an animated TV series, what better way to celebrate Ragnarok’s anniversary than to pay tribute to the loyal players and fans that made it such a huge success. “We have changed the way that computer games are played, helped grow the internet café industry, and showed kids that lasting communities can be formed through online games,” recalled Sheila Paul, COO of Level Up! Philippines.

The RagnaREUNION campaign has both a print component and an online component. The print component has posters and streamers featuring players in memorable “Ragna-moments” like a younger sister teaching her older sister how to play, and a guild winning their first siege. They also feature promotional materials all the way from Ragnarok’s humble beginnings. These will be prominently displayed in Internet cafés and shops. The online component is an interactive website where players may contribute their own pictures and stories and these will be uploaded for all to see.

But perhaps most exciting is the RagnaREUNION Philippine Tour. The Ragnarok Game Masters (GMs), celebrities in their own right, will be visiting Internet cafés in key cities all across the country. They will host parties with exciting activities like local tournaments, RagnaREUNION yearbook pictorials, raffles and band performances

Coinciding with the launch of the RagnaREUNION campaign is the release of Ragnarok Online’s 12th episode: Lighthalzen, The City of Commerce. This update introduces new headgear and weapons, new skills, new maps to explore and new monsters to fight. Another major enhancement is the program, Ragdefender, which will provide stronger security for players’ game accounts—especially during this tournament season leading up to the Ragnarok Philippine Championships at Level Up! Live in September.

As online games continue to evolve, so will its players. RagnaREUNION serves as a reminder that as they evolve, they mustn’t forget to simply enjoy the game and have a great time with friends. It has been 3 years of stories for Ragnarok. A lot has happened since… friendships were formed, rivalries and friendly competition between guilds has been intense, camaraderie and bonding between guildmates is strong, and even true love found its way into the community as virtual lovers eventually became partners in real life.

And that is really what the game is all about: Sharing precious moments, adventures and memories with your friends in an online virtual world. “It is this interaction that transcends Ragnarok from merely becoming a game to a true “breathing” online community. It is the players that make pRO stand out from the rest. That’s the true essence of RagnaREUNION.” Macutay concludes.

For more details about RagnaREUNION, please visit www.ragnarok.ph/reunion