A survey has found that women prefer tech gadgets like plasma televisions and Ipods to more traditional luxuries like designer footwear and diamond jewellery.

The Girls Gone Wired survey by women's cable television channel Oxygen Network found that 77 percent of women surveyed would prefer a new plasma television to a diamond solitaire necklace and 56 percent would opt for a new plasma TV over a weekend vacation in Florida.

The study, of 1,400 women and 700 men aged 15 to 49, found 86 percent would prefer a new digital video camera to a pair of designer shoes, while if given $ 500 to splurge, most women would choose an Ipod over a shopping spree.

Oxygen CEO Geraldine Laybourne said the survey results showed that women have largely closed the technology gender gap with men, owning 6.6 technology devices on average compared to 6.9 devices for men.

About 80 percent of the women surveyed said they were comfortable using technology and one third described themselves as techies, Laybourne said.