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ART FOR CLEAN AIR
"Daddy, pag maitim ba ang usok ng car, magkakasakit ako (Daddy, if the car spews out black smoke, will I get sick)?" a kid asks his father.
Bang for the buck
IT isn’t the easiest thing in the world to tell people that by paying a little more they could actually be saving money. Yet what is most interesting about products like Hype is that they knowingly fall in that risky in-between space that conventional marketing wisdom generally regards as non-existent because, with regards to mass consumers, it requires common sense (pay a bit more to save in the long run) rather than basic instinct (get the cheapest but not necessarily most effective thing) in order to appreciate. (And with regards to the higher-end market, it isn’t expensive enough!)
READING PLEASURES
NOBODY reads anymore, seems the general consensus. The next statements are far more pointed, usually in attempt to pinpoint why. "Because there are options like television and the internet, and the fact that we’re not a reading culture," says Carljoe Javier, editor of the anthology Pinoy Amazing Adventures. "And it doesn’t help that books used in public schools have wrong grammar and are usually boring."
SHORT TAKES
NOKIA recently invited award winning film and TV commercial directors in the country to explore the powerful imaging prowess of the Nokia N93, part of Nokia’s Nseries multimedia computers, showcasing their themed video output in a chic exhibit held recently in the Ayala Museum. Among the groundbreaking artists who took part in this visual feast are Manolo Abaya, Mark Meily, Khavn De La Cruz, Raul Ona, Pepe Diokno, Mark Querubin, and Raul Jorolan.
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