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The Olympus µ 720 SW: Stylish but tough to withstand daily life
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If you’re looking for a digital camera that not only gives quality photo images, but also provide protection against the knocks and bumps of everyday life. Then, the Olympus µ 720 SW fits well for you.

The µ 720 SW is equipped with a 7 MegaPixel CCD, 3x optical zoom and Olympus BrightCapture Technology that can endure virtually any photographic demands with par excellance shooting results.

Framing and playback of images is easy and fun with the camera’s generous 6.4 centimeter LCD. With BrightCapture, it enhances the outcome of images in low-light conditions as well as displaying subjects up to 4x brighter on the high-contrast screen.

The µ 720 SW features PictBridge support that allows images to be printed on compatible printers without the need to go via a PC. It can also record VGA movie clips that can be saved in the camera’s internal memory or to an xD-Picture Card.

The camera’s metal body gives protection against bumps and resistant to falls from up to 1.5 meters. The camera’s robust features can take pretty much anything life throws at it, even when it is accidentally dropped from your hand.

Aside from its rugged build, the µ 720 SW features 24 scene modes for shooting versatility. It also includes modes designed for underwater shots. For divers, it has optional PT-033 underwater case that extends its waterproof abilities to 40 meters.

The Olympus µ 720 SW not only produces quality images, it is also protected against the wear-and-tear of everyday use, taking into account the saying, "When the going gets tough, the tough get going."

It is available in three colors, Dusky Pink, Polar Blue and Steel Silver.

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