The new logo design streamlines the Fujifilm brand, doing away with the old red hexagon symbol. In its place is a sparse but eye-catching and more dynamic red geometric symbol integrated in the stylized typeface of the brand name ― a modernized symbol for an even more forward-thinking, innovative company. It also bears the spunk of Fujifilm’s aggressive capital investments and research and development focus that now operates in fields like medical imaging and life sciences; documents; graphic arts; and high-function materials such as flat panel displays, electronic materials, and optical devices.

With Fujifilm working towards business development and expansion, the unveiling of the new corporate brand logo aims to clearly communicate continuing growth thus, straightening further its corporate brand including the Philippines. Fujifilm’s exclusive local distributor YKL Color, in its effort to synergize with the significant change in the global corporate structure, adopted its own new look to reinforce Fujifilm’s presence in the country even further.

Given the new logo and the soon-to-be defunct competitor Konica-Minolta which will cease to operate worldwide by March of 2007, Fujifilm is expected to dominate even more the lucrative and highly competitive market of digital photography and printing globally.

Photoworld Manila 2007 list-up ongoing

Registration is now being accepted for the Photoworld Manila 2007, an annual photography convention and trade exhibit, which will be held at the Glorietta, Ayala Center and Asian Institute of Management in Makati City from February 1 to 6, 2007.

Dr. Amado Castro, who heads the executive committee of Photoworld Manila 2007, announced that Photoworld Manila features the state-of-the-art photo equipment and a series of photography seminars for commercial photographers and enthusiasts.

The seminars are all aimed at updating the professional photographers as well as serious amateurs. Noted photographers and experts here and abroad will conduct the seminars.

Major suppliers of digital and conventional cameras, computer printers, photo accessories, lighting systems, photo frames, and other photo equipment will display their latest models at the Glorietta Activity Center.

The annual photo event is organized by the Federation of Philippine Photographers Foundation. Since 1987, it has been organizing activities to promote photographic arts in the country.

For details, contact FPPF at tel. nos.: 5247576 / 5280371.