The company has selected digital processing giant YKL Lab for the project on the processing side, while courier firm Air21 will handle the freight and delivery, executives said in a press conference.

Patrick Chiang, Mozcom technology chief said the application allows users to order photo prints, and create basic photo enhancements, among others, without shelling out more.

The executive said a consumer must sign in at the Web site to start using Picatoo, and store the photos.

However, the Web site will not allow the consumer to store online photos beyond 3 days, Chiang said, adding that consumers need not pay more to have the photos processed.

"The photos ordered through Picatoo (www.picatoo.com) are priced the same with YKL’s usual photo prints. What is good about Picatoo is that it allows consumers to do the ordering, the photo enhancements, online," Chiang said.

The executive also said the cost of the photo printing are instantly generated, and that payments can also be made through credit cards and other online payment gateways.

Once an order is made, YKL will then process the prints and deliver them within 3 days, Chiang said.

On YKL’s part, the photos are usually sent to the nearest center with a digital photo processing facility to process the photos.

Mozcom has an outsourcing agreement with YKL for Picatoo, Chiang said.

Chiang further said Mozcom is targeting domestic consumers for Picatoo, adding that the firm will target about 10,000 consumers initially.

The executive said the figure is based on reports that local consumers buy about 10,000 digital cameras and mobile phones with cameras every month

"We would like to target professional photo enthusiasts as well. But we will focus more on consumers, especially those with digital point-and-shoot cameras, and those with camera phones," Chiang said.

Chiang meanwhile said tie-ups with the photo services of Internet giant Yahoo and popular photo sharing creator Flickr are now in the pipeline.