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What they want in a phone
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Three celebrities, on connectivity, style and substance



THE combination of style and substance is as much as a desired commodity in an individual as in a product. Sony Ericsson’s new phone model —the mirror clamshell Z610i— is positioned to merge functionality with eye-catching design, and has recruited three achievers, Abbygale Arenas-de Leon, Illac Diaz and Jo-Ann Bitagcol, to reflect this sought-after combination.

Illac Diaz, social entrepreneur and MBA student, is passionate about his cause. He has built structures from sustainable materials and has helped skilled laborers better their livelihood. The Z610i’s broadband-speed 3G connectivity is perfect for busy individuals like Illac who often crosses international timelines, "I can be constantly in touch while I travel. Plus, the Z610i helps me keep up with my daily tasks."

Illac advocates self-build architecture, a way of building shelter and public facilities that employs the people who will be using the structures themselves. What he gives these people is the opportunity to regain self-worth and reap the rewards of good, honest labor.

From top model to top photographer, Jo-Ann Bitagcol now works behind the scenes as a professional while indulging her passion for plumbing the depths of human emotion. The 2-megapixel camera is one of the things Jo-ann likes best about the Z610i. "Besides being a joy to hold, the phone also has a very reliable digital camera and has enough memory space for my photos."

Jo-Ann’s work ties in with her desire to see beyond façades. It is a reflection of her life philosophy, one she valiantly imparts through photographs.

An early exposure to the industry sparked Abbygale Arenas-de Leon’s lifelong romance with beauty. She completed the transition from a beauty queen to a professional that makes others look and feel beautiful. She likes the Z610i’s concealed external display because she "can instantly identify who is trying to contact me, whether clients or my family."

Abbygale balances being a makeup artist and image consultant with being a wife and mom. Her fulfilment comes in being able to help others gain confidence by making them feel beautiful inside and out.

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