The K810i Cyber-shot™ phone is a sleek, high performance device boasting a 3.2 megapixel camera, including auto focus and Xenon flash. Innovative applications such as PhotoFix help to further improve the quality of your pictures, even after you have taken them. Illuminated camera icons to the side of the main keypad, which light up when in camera mode, allow the user to access camera menu options at the touch of a button.

As a complement to this, the K550i Cyber-shot™ phone delivers the benefits of the Cyber-shot™ phone in a compact (14mm thin) form factor that places ease-of-use at its heart. Equipped with a 2.0 megapixel camera with auto focus plus advanced LED photo light and active lens cover, the K550i helps ensure that you’re always ready to shoot and share the best possible images. Add to this Bluetooth™ technology and Picture Blogging and you have a camera phone that takes the complexity out of sharing quality images with friends and family.

As a distinct variant of the K550i, the K550im is the first Cyber-shot™ phone to support i-mode™, the operator service that gives direct access to a huge range of multimedia content and email.

The K810i will appeal to those regularly using their mobile phone to capture quality shots while on the move. Its slender good looks belies its high specification; it’s not only a UMTS device for high-speed picture blogging, but also one of the most advanced camera phones available. In camera mode, the Xenon flash with red eye reduction will help to achieve great picture results in low light conditions. Equally, the new illuminated camera icons will allow the user to select advanced camera settings (such as picture size and self timer) by simply clicking on one of the hard keys; so no need to navigate into the full camera menu and risk missing that special shot.

No longer do poor light conditions and lack of contrast mean that the user has to delete that special picture. If a photo needs some improvement after it has been taken, then the new Photo fix solution can optimize brightness and picture contrast at the touch of a button. Meanwhile, if a user is shooting a moving object (perhaps at a sporting event), then the BestPic™ feature will let them take nine photos in quick succession and they simply choose the best one. No point in missing the action.

Sharing your pictures is easily done with the K810i Cyber-shot™ phone thanks to a host of connectivity options. Picture blogging allows you to upload your shots to your own blog site, whilst Bluetooth™ technology and USB 2.0 make it easy to share photos with friends or connect to your PC.

The K810i Cyber-shot™ phone is a UMTS 2100 (GSM 900/1800/1900) device available within Q2 2007. Both will be available in two stylish colours: Noble Blue and Golden Ivory.

Even if you are new to camera phone photography or the Cyber-shot™ phone menu, the new K550i is designed to be used intuitively. Simply by sliding open the lens cover, the camera is activated and the Cyber-shot™ menu appears in the phone’s screen, which at 1.9" serves as a clear viewfinder.

And, once an image has been captured, sharing it can be done in a number of ways with the K550i, each one a simple process: Picture Blogging again makes it easy to send images to a blog site; support for Memory Stick Micro™ (M2™) allows the user to transfer images easily between compatible devices and Bluetooth™ 2.0 provides for easy sharing with other phones and Bluetooth™-equipped devices. If a user wishes to print out their latest holiday pictures, PictBridge makes it possible to print directly via USB (provided in-box) from the K550i to a compatible printer, further simplifying the process.

As the first Cyber-shot™ phone to support i-mode™, the K550im (distinct from the standard K550i) gives the user access to a world of Internet content and email at the touch of a button. Following on from the popular K610im, the K550im delivers a rich experience for handling imail, browsing the Internet and viewing content; all with the superior imaging capabilities synonymous with Cyber-shot™ phones.

Available in Jet Black or Pearl White, the K550i Cyber-shot™ phone is guaranteed to stand out from the crowd.