This was revealed by Filipino-American businesswoman and AIREEC proponent Susan Barlin shortly after her marketing tour of the Middle East and North America.

"Fil-Am professionals and entrepreneurs are scheduling their vacations in December to take part in AIREEC and look for properties to buy, either for investment or retirement, or both," Barlin said.

"The good thing is they will be joined by thousands of foreign investors who are looking for business opportunities in Asia’s real estate industry because of the world’s booming second-home market," Barlin added.

Slated at the Philippine International Convention Center on December 6 to 10, AIREEC is designed to become the fastest and most cost-effective way for real estate industry players to reach their global target market, promote their projects, network with foreign investors, book orders, generate direct sales, pursue joint ventures with prospective partners, and transact business, among many others.

"AIREEC is a must for anyone targetting the huge global market since it will put the world in one place (PICC) and all in 5 days," Barlin stressed.

The themes of the event are Real Estate Investment Opportunities for projects requiring capital infusion; Technology Services for engineers, architects, contractors and other professionals and businessmen; and Tourism for the hotel and resort industry.

The AIREEC expo will have four pavilions – Asia Pacific, Americas, Europe, and Middle East/Africa – and over 300 exhibitors from more than 50 countries.

On the other hand the AIREEC conference will have over 100 hours of symposiums panel sessions and workshops featuring prominent speakers from around the globe. Other details can be obtained from www.aireec.com.

Attendees of other similar events such as Salon Imobiliario de Madrid, Cityscape, MIPIM (please spell out) and GRI (please spell out) are also joining AIREEC, which offers a much lower participation fee.

"Yet, AIREEC is geared not just for B2B (businessto-business) transaction, but also for B2C (business to consumer) since the participants include a big number of end users, both foreigners and foreignbased Filipinos," Barlin pointed out.

The AIREEC conference will tackle current market trends and issues, future industry prospects, and the state of business in various parts of the globe.

AIREEC is being promoted through massive international tri-media campaign and unorthodox marketing strategies that involve collaboration with strategic partners in various countries.