The two-day summit is spearheaded by the Internet and Mobile Marketing Association of the Philippines (IMMAP), the premier marketing association for Internet and mobile organizations.

The summit promises to be one of this year’s biggest marketing events as international movers Nokia, Yahoo! Asia Pacific, Euro, Dentsu and Isobar join forces with local industry leaders Global Wireless Connections, Yehey, IPVG, and Globe Telecom Inc., according to IMMAP.

With "Global Trends for an Interactive Philippines" as the theme, IMMAP invited the world’s most forward-thinking and competitive minds to speak about powerful campaign strategies and techniques for Internet and mobile marketing as well as interconnection, integration and innovation in the industry.

Among the speakers are Tom Sipple, managing director of Yahoo! Southeast Asia; George Gallate, chief executive officer of Euro RSCG, a global advertising network voted by Ad Age Daily as Advertising Agency of the Year for 2006; Aileen Apollo, country consultant for Google Philippines; Yota Mitsunobu, chief consultant of Dentsu’s Interactive Communications Division, a global advertising agency from Japan; Donald Lim, CEO of Yehey, the Philippines’ premier web portal; Anders Kager, regional marketing manager of Nokia Networks, the largest mobile phone company in the world; Bob Maher, chief technology officer of Isobar, one of the world’s leading digital media agencies; Ferdinand de la Cruz, head of the Wireless Business Group of Globe, a leading telecommunications company in the Philippines; Arthur Policarpio, CEO of Global Wireless Connections, Inc., the Philippines’ leading mobile marketing agency; Enrique Gonzalez, CEO of IPVG, one of the leading online gaming companies in the Philippines; and many others.

The Internet and Mobile Marketing Summit 2007 will also be the launching ground for the Boomerang Awards, the first and only awards that give recognition to the most creative and innovative Internet and mobile campaigns that made their mark in the country.

Internet and mobile campaigns launched in the Philippines between January 2005 and March 2007 are qualified for the competition. The Boomerang Awards is open to the public.

Launched in November 2006, IMMAP comprises more than 50 membercompanies aiming to elevate the status of Internet and mobile as highly-recognized marketing tools.

Internet users in the Philippines number around 9 million and mobile phone users 40 million. Together, they make up almost 60 percent of the total population, indicating a wealth of opportunity for using these digital media for effective marketing.

Other details on the summit and exhibit can be obtained from Fiera de Manila, Inc. via email at fiera@info.com.ph or visit by visiting www.interactivesummit.com.ph.