It showcases the full range of Philips products pushing the boundaries of technological innovation in home recreation, from a whole wide selection of flat and slim LCD and plasma televisions to home theaters, DVD and audio products to real flat TV sets.
 
Anyone who steps into the Philips showroom at Star Appliance immediately gets a feel of how a particular entertainment product will look and affect him and his family inside his home. The setup – space, sitting arrangement and the proper position of the electronics item – is made to look like a typical living room where family members often view home movies together.

Sitting before any Philips slim and flat TV using the company’s award-winning Ambilight technology, for instance, the viewer experiences a more extended picture and a more relaxing environment that blends the set perfectly into the living room décor. An industry first, the technology features dynamic lighting effects on all sides of the display, providing a continuous band of light to fully immerse the viewer.

The new design surrounds the entire display with an integrated canvas that makes the screen appear to be floating when hung on the wall.

Visit the Philips showroom at Star Appliance in Rockwell and get an actual feel and visual of how, for instance, the Philips home entertainment system will fit and look in your own living room.