The Razr 2, the immediate predecessor of the company’s Razr product line, was announced globally about two months ago, and is highly-touted to help Motorola gain lost market shares in the fiercely-competitive mobile phone market particularly in the most recent quarter.

Motorola Philippines, in a press briefing last week, announced that new Razr 2 phone will hit local shelves starting this week.

Litonjua said like previous product lines, the Razr 2 will be positioned as an ‘image’ product, particularly for the young, professional set.

"The target for the new phone will be users from 18 to 27 years old," Litonjua said.

Motorola is also looking at a "high" shipment volume for the new Razr 2, although the executive declined to give exact figures.

Despite losing market share against rivals, Motorola is still the Top 2 phone maker in the world, according to research firm GfK.

Litonjua said the company is enjoying the same market position in the Philippines , although Nokia is still the undisputed leader in the domestic market.

While Nokia Philippines has yet to release figures for the Philippines, the Finland-based company has a virtual lock on the Philippine cell phone market, with various industry estimates putting its market share anywhere from 60 percent to 80 percent.

Litonjua further said Motorola will invest heavily on advertising for the new phone as well as for new concept stores dedicated solely for the new phone.

The executive said the company currently has existing concept stores, but is aiming to establish more in the "coming weeks."

The new slimmer, sleeker phone has a few significant enhancements from its predecessor, including a beefed-up 512-MB onboard memory, a 2-megapixel camera and an MP3 player, according to Mari Litonjua, marketing head of the mobile business unit of Motorola Philippines.

The new phone however lacks an external slot for memory cards, and has no support for 3G, although future Razr 2 models will have support for these technologies, Litonjua said.

Motorola is aiming to duplicate the performance of its first Razr phone, which sold more than 100 million units, catapulting Motorola as one of the top handset makers globally in terms of revenues and shipments.