A Manila-based Filipino software and internet consulting firm has devised a new, easy-to-use tool for real-time updating of websites by their owners or their assigned personnel.
This new product called "WebToGo" is a cost-effective means of keeping a website’s content fresh and updated by reducing the time, cost and manpower in putting up and maintaining it by as much as 100 percent, according to its maker, Ivant Technologies (www.ivant.com), which develops software for small businesses’ sales and inventory system and medical transcription companies.
Ivant president Pepe Tan said WebToGo could also integrate into the web packages such other related services as domain name registration, web hosting, web statistics, and contents and graphics, all could reinforce the company’s online presence.
"WebToGo can also be expanded to include other online business modules, including database management, placement of orders, and payment systems," Tan added.
At present, many websites do not get updated because of the lengthy technical process that delays the uploading of new information. Many also outsource the job to web developers, thus requiring ample time for coordination even before the task can be started.
"Usually, web design and content are not aptly updated because there’s no one to guide the owners on the trends of web marketing. Thus, websites become ineffective when these are not promoted," Tan explained.
With Web-To-Go, websites can also be appropriately designed to match and depict the company’s image.
"Even those already with websites can adopt this web editor for such purposes. And for individuals and companies without any websites yet, we can start ground up – from website construction to deployment," Tan said.
The product is targeted at medium-sized businesses, professionals, service organizations, and decision makers like chief executive officers, marketing managers and entrepreneurs.
It will also be very helpful even to content writers, graphic artists, and non-technical staff.
"As such, websites with WebToGo provide their respective markets with positive online experiences that generate huge volume of referrals," Tan added.
More information on the different web packages can be obtained from Ivant Technologies via email at info@webtogo.com.ph, or by visiting www.webtogo.com.ph.
Ivant Technologies is also engaged in business-toconsumer (B2C) and business-to-business (B2B) web applications, e-commerce deployment, customized content management development, website graphic and usability design, and offline and online marketing integration consulting services.
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