The recent "DRM-free" music tracks that were announced by Apple and Amazon.com do not herald the death of Digital Rights Management (DRM), reports InStat (http://www.instat.com). Instead, the DRM-free model will likely be viewed as a music industry-only experiment, albeit one that will be closely monitored to see if a viable business model emerges, the hightech market research firm says.
"The amount of digital content flowing over telecommunications networks is enormous and growing," says Mike Paxton, In-Stat analyst. "Much of this content is already protected by some type of DRM or content protection scheme. As the creation of digital content expands, it is, in turn, fueling demand for more DRM solutions and content protection technologies."
Recent research by InStat indicates that forensic DRM technologies, which are used to identify actual end-users of digital content, will see much wider usage in the future.
The report revealed that a significant percentage of US consumers remain ignorant about DRM.
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