Who are they?

Consumer electronics and digital lifestyle sales people cite overseas Filipino professionals, and the contact center and business process outsource workforce.

These people are finding lesser and lesser time to watch TV shows regularly. The one hour they usually have are precious and should they use it for TV time, they want it quality viewing time, They want a cinematic experience.

By serving this new market, Philips expects its Philippine sales to hit the roof. "Our economy is getting better. Many people are using disposable income. They are moving in into condominium units," noted Rico A. Gonzales, CEO of Philips Electronics and Lighting, Inc. and General Manager of Philips Consumer Lifestyle.

Last September 28, Philips Electronics introduced its new range of Ambilight FlatTVs featuring new LED (Light Emitting Diode) illumination and proprietary Perfect Pixel HD Engine technologies. Combined with the futureproof Full HD screen display of 1920 x 1080p resolution, it delivers unmatched picture quality and the most immersive viewing experience in the living room.

Evolving into 2007 from 2004, the new range of Philips Ambilight FlatTVs generate more saturated colors and allow for a more compact set design.

Made to suit individual viewing preference, the Ambilight operation can be adjusted accordingly to three pre-set modes – relaxed, moderate and dynamic.

"In addition to adding more immersion to the viewing experience, the new lineup of Philips Ambilight FlatTV is also more energy efficient than the previous range, made possible by the innovative LED light source," said Gonzales.

He added, "By being Full HD ready, the 2007 range is also future-proof, which means consumers can experience the future of HD content in 1080p resolution today through a variety of sources such as gaming consoles, Blue-ray Disc players and media center personal computers, as well as enjoy the full benefits of HDTV content from broadcasters in the near future and for many years to come."

Perfect Pixel HD Engine is Philips’ unique and highly innovative approach for providing the best possible picture quality on today’s LCD TVs. It adopts a holistic approach to picture-quality improvement by addressing every element in the picture-processing chain from HD input signal, through image processing, to the full HD 1080p display.

Perfect Pixel HD Engine makes pictures displayed on the LCD screen sharper and more natural-looking than ever before. It comprises many elements that have been used previously in Philips’ picture-quality improvement technology, such as Digital Natural Motion, Philips’ Luminance Transient Improvement (LTI) and Color Booster technologies. However, all these have now been enhanced to fully meet the challenges of High Definition TV, resulting in picture quality unrivalled by other TV set manufacturers.

Moreover, with 10 times more processing power than its predecessor, Perfect Pixel HD Engine is capable of handling up to 248 million pixels per second. With up to 5 times higher resolution than previous SD sources, it can handle all possible HD sources and provide full HD 1080p displays with twice the resolution attainable with current HD displays.