LG Electronics (LG), a major player in the global flat panel display market, is again at the forefront of innovation as it launched its next generation 1920 x 108 0/60p full HD TVs, capable of displaying twice as many frames per second and offering sharper, smoother, and more stable images.
"Due to numerous technological obstacles, no company had been able to demonstrate the 1080/60p technology, which many experts had predicted would become standard in many countries for its superior picture quality. Only LG was able to make available this technology, investing more than a year in research, development and production," said Jeff Hong, chief executive officer of LG Electronics Philippines.
LG’s next generation full HD video content can display 60 frames per second at a 1920 x 1080 resolution compared to current 1920 x 1080/30p full HD TVs. Sixty-frame per second progressive scan technology dramatically reduces moiré effect and image noise, creating sharper images. The edges or round objects are clearer and free from jaggedness that has sometimes been evident with existing content. Moiré effect is an optical illusion that causes the appearance of lines across an image, degrading video quality and resolution.
"Testing the compatibility of our TVs with 60p content was impossible using current broadcast technology and programming. The entire process required a very high level of technological expertise and innovation," explained Hong.
The technology behind 60p video content is a prerequisite for 3D display technology. "The success of this project proves LG’s leadership in display technology, and also shows that LG is prepared to push the industry toward next generation technology," said Hong.
LG demonstrated its next generation full HD TVs at the recently concluded IFA 2007 in Berlin, one of the world’s largest consumer electronics trade shows.
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