Spearheaded by Ericsson Philippines Head of Multimedia and Systems Integration Lars Dahlberg, the workshop was participated in by Ericsson officials from Canada, Malaysia, the Philippines, and Singapore. The one-day event, held at the Peninsula Manila in Makati City, was attended by local telecommunications professionals.

Ericsson officials who gave presentations include Director for Sales Development of Multimedia and Telecom Management Daghan Fellahoglu, Director for Sales Development Andrew Ng, and Vishnu Singh of the company’s consumer insights group.

One of the key issues discussed was the prospect of mobile multimedia applications for a low-ARPU (Average Revenue Per Unit) market, such as the Philippines. Also discussed were other technological developments that could affect the growth of the local telecommunications industry, such as mobile media advertising, mobile TV, mobile Internet, and music-related mobile services.

Ericsson executives see tremendous potential for mobile TV and mobile Internet in the Philippines and other low-ARPU markets in Asia. They also noted increasing consumption of multimedia services among the youth.

According to Dahlberg, "We see a bright future for the telecommunications industry and the mobile multimedia business in the Philippines. This high level of optimism and enthusiasm is something we at Ericsson share with local carriers and companies in the telecom scene."

"We see Filipino consumers embracing mobile multimedia—services including IPTV (Internet Protocol Television), interactive advertising, mobile music, and other converged services. As part of our commitment to provide state-of-the-art communications technology to the public, Ericsson will continue to bring these services and create exciting and outstanding user experiences for Philippine consumers," Dahlberg added.